Review of Week #3 ( Operations Strategy in a Global Environment 全球環境下的作業策略 Chapter 2 Review of Week #3 ( Chapter 2 復習 ) Operations Strategy in a Global Environment 全球環境下的作業策略 Chapter 2

Management Issues in Global Operations( 作業的全球觀點 ) Global Strategic Context  Differentiation  Cost leadership  Response Logistics Management ( 物流管理 ) Location Decisions ( 位置 决定 ) Supply Chain Management ( 供應鏈子管理 )

Supply-Chain Management ( 供應鏈子管理 )  Sourcing  Vertical integration  Make-or-buy decisions  Partnering

Location Decisions ( 地點, 位置. 決定 )  Country-related issues  Product-related issues  Government policy/political risk  Organizational issues

Materials Management ( 材料管理 )  Flow of materials  Transportation options and speed  Inventory levels  Packaging  Storage

Defining Global Operations ( 定義全球性操作 )  International business ( 國際化企業 )- engages in cross-border transactions  Multinational Corporation( 多國籍企業 ) - has extensive involvement in international business, owning or controlling facilities in more than one country  Global company( 全球化企業 ) - integrates operations from different countries, and views world as a single marketplace  Transnational company( 超越國際企業 )- seeks to combine the benefits of global-scale efficiencies with the benefits of local responsiveness

Achieving Global Operations - Four Considerations – 獲得全球化操作 - 要考慮的四個因素 -  Global product design  Global process design and technology  Global factory location analysis  Impact of Culture and Ethics

Managing Global Service Operations 管理全球服務操作 Must take a different perspective on  Capacity planning  Location Planning  Facilities design and layout  Scheduling

Some Definitions  International business( 國際企業 )  A firm that engages in cross-border transactions.  Multinational Corporation (MNC)( 多國籍企業 )  A firm that has extensive involvement in international business, owning or controlling facilities in more than one country

Developing Missions and Strategies 任務和決策的發展

Factors Affecting Mission 使命的影響因素 Mission 使命 Philosophy 哲學 & Values 價值 Profitability 利益 & Growth 成長 Environment 環境 Customers 顧客 Public Image 大眾的想法 Benefit to Society

Mission/Strategy 使命 / 決策  Mission - where you are going 哪裡你要去  Strategy - how you are going to get there; an action plan 如何到那裡，ㄧ個行動的計畫

Strategy Process 決策過程 Marketing Decisions 市場決定 Operations Decisions 操作者決定 Fin./Acct. Decisions 財會決定 Company Mission 公司使命 Business Strategy 企業決策 Functional Area Strategies 決策發展的區域

Strategies for Competitive Advantage 決策對競爭的好處  Differentiation 差異化  Cost leadership 價格領導  Quick response 反應快

10 Strategic OM Decisions ( 策略性作業管理的決策 )  Goods & service design ( 商品與服務設計 )  Quality ( 品質 )  Process & capacity design( 製程與産能設計 )  Location selection( 廠 / 店址選擇 )  Layout design( 佈置設計 )  Human resource and job design ( 人力資源與工作設計 )  Supply-chain management ( 供應 鏈 管理 )  Inventory ( 存貨 )  Scheduling ( 批程 )  Maintenance ( 保養維護 )

Goods & Services and the 10 OM Decisions( 商品與服務間的差 )

Goods & Services and the 10 OM Decisions – Continued

Stages in the Product Life Cycle Introduction 引導期 Growth 成長期 Maturity 成熟期 Decline 死亡期 Growth rate