Review of Week #3 ( Operations Strategy in a Global Environment 全球環境下的作業策略 Chapter 2 Review of Week #3 ( Chapter 2 復習 ) Operations Strategy in a Global Environment 全球環境下的作業策略 Chapter 2
Management Issues in Global Operations( 作業的全球觀點 ) Global Strategic Context Differentiation Cost leadership Response Logistics Management ( 物流管理 ) Location Decisions ( 位置 决定 ) Supply Chain Management ( 供應鏈子管理 )
Supply-Chain Management ( 供應鏈子管理 ) Sourcing Vertical integration Make-or-buy decisions Partnering
Location Decisions ( 地點, 位置. 決定 ) Country-related issues Product-related issues Government policy/political risk Organizational issues
Materials Management ( 材料管理 ) Flow of materials Transportation options and speed Inventory levels Packaging Storage
Defining Global Operations ( 定義全球性操作 ) International business ( 國際化企業 )- engages in cross-border transactions Multinational Corporation( 多國籍企業 ) - has extensive involvement in international business, owning or controlling facilities in more than one country Global company( 全球化企業 ) - integrates operations from different countries, and views world as a single marketplace Transnational company( 超越國際企業 )- seeks to combine the benefits of global-scale efficiencies with the benefits of local responsiveness
Achieving Global Operations - Four Considerations – 獲得全球化操作 - 要考慮的四個因素 - Global product design Global process design and technology Global factory location analysis Impact of Culture and Ethics
Managing Global Service Operations 管理全球服務操作 Must take a different perspective on Capacity planning Location Planning Facilities design and layout Scheduling
Some Definitions International business( 國際企業 ) A firm that engages in cross-border transactions. Multinational Corporation (MNC)( 多國籍企業 ) A firm that has extensive involvement in international business, owning or controlling facilities in more than one country
Developing Missions and Strategies 任務和決策的發展
Factors Affecting Mission 使命的影響因素 Mission 使命 Philosophy 哲學 & Values 價值 Profitability 利益 & Growth 成長 Environment 環境 Customers 顧客 Public Image 大眾的想法 Benefit to Society
Mission/Strategy 使命 / 決策 Mission - where you are going 哪裡你要去 Strategy - how you are going to get there; an action plan 如何到那裡,ㄧ個行動的計畫
Strategy Process 決策過程 Marketing Decisions 市場決定 Operations Decisions 操作者決定 Fin./Acct. Decisions 財會決定 Company Mission 公司使命 Business Strategy 企業決策 Functional Area Strategies 決策發展的區域
Strategies for Competitive Advantage 決策對競爭的好處 Differentiation 差異化 Cost leadership 價格領導 Quick response 反應快
10 Strategic OM Decisions ( 策略性作業管理的決策 ) Goods & service design ( 商品與服務設計 ) Quality ( 品質 ) Process & capacity design( 製程與産能設計 ) Location selection( 廠 / 店址選擇 ) Layout design( 佈置設計 ) Human resource and job design ( 人力資源與工作設計 ) Supply-chain management ( 供應 鏈 管理 ) Inventory ( 存貨 ) Scheduling ( 批程 ) Maintenance ( 保養維護 )
Goods & Services and the 10 OM Decisions( 商品與服務間的差 )
Goods & Services and the 10 OM Decisions – Continued
Stages in the Product Life Cycle Introduction 引導期 Growth 成長期 Maturity 成熟期 Decline 死亡期 Growth rate