ANTI- DRUG AD LHS Health Erickson
USING INFORMATION FROM THIS UNIT STUDENTS WILL DEVELOP THEIR OWN ANTI-DRUG AD FOR THEIR MAGAZINE Warm up What are some of your favorite ads? What makes them your favorite? Activity Pick a drug that you will campaign against for your advertisement and develop an ad that will convince readers of the health hazards of using the drug.
KEYS FOR PRINTED ADS KISS- Keep it simple sweetie! Humor sells Big and bold Make a claim Informative (why would a reader need this product or information)
WHAT MAKES THE FOLLOWING ADS POWERFUL?
FOR YOUR AD TO BE STRONG, YOU NEED TO HAVE THE FOLLOWING Caption or headline Stopping power Photo What are the facts about your drug? What are 5 effects the drug has on the body? What are the body systems (not organs that will be affected by the drug) Site your sources: website, organ lady, Kelly, Alanis, journal notes.
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