Rhetoric and Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?

What are Propaganda techniques? Propaganda is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It seeks to “guide your choice.”

Bandwagon Everybody is doing this. If you want to fit in, you need to “jump on the bandwagon” and do it too. The implication is that you must JOIN in to FIT in. Clipart-Microsoft Office XP 2002

Ike for President

Slippery Slope a relatively small first step leads to a chain of related events culminating in some significant effect, much like an object given a small push over the edge of a slope sliding all the way to the bottom.

We’ve all seen how this ends

Mud slinging the use of insults and accusations, esp. unjust ones, with the aim of damaging the reputation of an opponent.

Not for Tennessee

Hasty Generalization reaching an inductive generalization based on insufficient evidence— essentially making a hasty conclusion without considering all of the variables.

Sad Cat Diaries

Plain-folks appeal This idea, product, or person is associated with normal, everyday people and activities.

Real People

Transfer Symbols, quotes, or images are used to connect one thing or idea to another.

Slavery

Faulty Dilemma when someone tries to force on you only one answer (either or ) Ex: “Either you have faith or you believe science.”

"This is Alabama. We Speak English. If you want to live here, learn it.”

Fear Mongering the use of fear to influence the opinions and actions of others towards some specific end.

Peace Little Girl “Daisy”

Card-Stacking only presenting information that is positive to an idea or proposal and omitting information contrary to it.

Lesser of Two Evils tries to convince us of an idea or proposal by presenting it as the least offensive option.

Rhetorical Triangle The Three Rhetorical Appeals are the main strategies used to persuade an audience and are also important devices to understand when constructing or deconstructing an argument.

Logos: argument based on logic

Ethos: Developing trust, ethics, or credibility.

Pathos: Emotional words Words that leave us with positive feelings are used to describe a product, person, or idea. We associate those words and, therefore, those positive feelings with the product.

SPCA