Out on a Limb: A Branch Campus Life Dr. Charles P. Bird Vice President for University Outreach Emeritus Ohio University
Chapter Topics Chapter One: A Partial Memoir Chapter Two: Characteristics of a Branch Campus Chapter Three: Politics, Purpose, and Practice
Chapter Topics (Continued) Chapter Four: Students Chapter Five: Branch Campus Faculty Members Chapter Six: Branch Campus Support Staff
Chapter Topics (Continued) Chapter Seven: Agendas and Stakeholders Chapter Eight: Financing and Managing Budgets Chapter Nine: Lessons Learned Chapter Ten: Future Challenges and Opportunities
Times are Changing Funding issues/cost of attendance Changing demographics Increased competition (no geographic monopoly) Alternatives to traditional degrees
Common Residential Campus Responses More spending to recruit traditional audiences More emphasis on international students More emphasis on out of state students Focus on retention Some online programs An interest in attracting more adult learners or other nontraditional audiences Reduced staffing and spending reductions
Values of Adult Learners Program Choice Schedule Flexibility Price/Value proposition High Quality Support Services Brand
Competitive Advantages for Branch Campuses Physical Presence Community Engagement Meeting Location for Classes Face-to-Face Support Services Mission Focus (Hedgehogs!)
Examples of “New” Directions Single/limited program branches More distant locations Separate accreditation Programs tied to specific partners Certificate and badge programs Shortened time to degree International branches
Thriving in the Encore Stage Considering new opportunities for work and play Personal steps to prepare Became a Certified Professional Coach Training in Appreciative Inquiry Personal study in positive psychology Developing a life portfolio/mapping priorities Networking like crazy!
Personal Outcomes Rebalancing activities (especially around family, friends, fitness, “giving back,” and work) Maintain a small coaching practice Serve as a branch campus “resource” Consulting Facilitating planning processes Speaking/keynoting Writing (blogs, book, essays)
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