NIKE’S RUNNING SHOES Presented by Yue Zhao, Jihan Cai and Hassan

BACKGROUND RESEARCH Timeline of the invention and development of running shoes Timeline of the invention and development of running shoes First Nike running shoes were made in a waffle iron machine in 1974 First Nike running shoes were made in a waffle iron machine in 1974

MARKETING FOR PEOPLE Primarily Youth and Athletes Primarily Youth and Athletes Marketing their brand by promoting the idea of running to all people. Marketing their brand by promoting the idea of running to all people. Customers who are after quality before cost Customers who are after quality before cost

DETERMINE THE MARKET Customer's benefit is a priority ( They give attention to their health) Customer's benefit is a priority ( They give attention to their health) Jogging was not a very popular social activity in the 1970s Jogging was not a very popular social activity in the 1970s Nike+ system gathers information from users. (People in the US run more than those in Europe and Africa, in the winter) Nike+ system gathers information from users. (People in the US run more than those in Europe and Africa, in the winter)

COMPETITORS Adidas Adidas New Balance New Balance Reebok Reebok

WHY NIKE IS BETTER? Speed benefits Offer protection, stability and comfort Quality Lightweight Flexibility

NIKE’S DOMINANCE NIKE vs other

ADVERTISEMENT STRATEGIES Digital advertising ( Facebook, Twitter, apps.. Etc) Digital advertising ( Facebook, Twitter, apps.. Etc) Star effective Star effective Catchy slogans Catchy slogans Turning sport into fashion Turning sport into fashion

WAYS TO PROMOTE TO ASU STUDENTS Promote the running shoes in ASU Bookstore online website Promote the running shoes in ASU Bookstore online website Give the students a discount for on running shoes if they buy exercise related tools Give the students a discount for on running shoes if they buy exercise related tools

QUESTIONS??? Thank You!!! Thank You!!!