11 The NEW Marketing Choices An enhancement to Golden Ruler

2 Enhancements to Golden Ruler Web Sites tab now titled Marketing Choices –Provides brokers and sales agents with more in depth information on the Web Sites in the CENTURY 21 ® listing distribution network New criteria based filtering Display of extended network Web Sites Displayed broker ratings of Web Sites in the network © 2012 Century 21 Real Estate LLC. All rights reserved Old New NOTE: Sales agents can view broker selections but are unable to make any changes to the listing distribution settings.

3 NEW Marketing Choices tab © 2012 Century 21 Real Estate LLC. All rights reserved There are now 3 Publisher sub tabs on the Marketing Choices page: My Publisher Web Sites shows the list of Web Sites that your listings are currently being distributed to, My Publisher Web-Site Choices is where you can find all available publishers in the Century 21 listing distribution network and view more information about each, and My Publisher Website Settings displays different auto-subscribe options that the broker has available. We will review each of these tabs in this presentation.

4 NEW Marketing Choices tab © 2012 Century 21 Real Estate LLC. All rights reserved (2) NOTE: Since the term “Publishers” is being utilized much more in the real estate industry to refer to the destination Web Sites where your listings will be displayed, we have chosen to align ourselves in using this term as well.

5 NEW Marketing Choices tab © 2012 Century 21 Real Estate LLC. All rights reserved From this main page, you can view how many available Publisher Web Sites are in the CENTURY 21 listing distribution network, and also how many of those sites your listings are currently being displayed on.

6 My Publisher Web Sites sub-tab © 2012 Century 21 Real Estate LLC. All rights reserved Displays the list of Web Sites that your listings are currently being distributed to Displays added information about these sites that you can easily view at a glance –Date that site was selected for syndication –Whether the site is required by CENTURY 21, or whether your broker can opt out of the site manually. –Name of the site and a link to the publisher detail page –Whether that site powers an extended network –How many filter features this website meets –Average broker rating for that site

7 My Publisher Web Sites sub-tab © 2012 Century 21 Real Estate LLC. All rights reserved This page is where you can view exactly which websites have been selected by your broker from the CENTURY 21 listing distribution platform.

8 My Publisher Web Sites sub-tab © 2012 Century 21 Real Estate LLC. All rights reserved If you would like to learn more about a particular Web site, click the name of the Web site and you will be taken to the Web site detail page.

9 Publisher Web Site Detail Page © 2012 Century 21 Real Estate LLC. All rights reserved If the site does power additional Web Sites there is a link to view exactly which sites this site powers, so you will be able to be very clear and confident in knowing exactly on which Web sites your listings may be displayed. In this Publisher Web Site detail page, you can view a detailed description about this particular Web Site in order to learn more about them, and you can easily see, as indicated by the red plus sign, whether this Web Site powers an extended network of sites.

10 Publisher Web Site Detail Page © 2012 Century 21 Real Estate LLC. All rights reserved In this detail screen, you can also view the different filter features that this Web Site meets (more to come on that very soon).

11 Publisher Web Site Detail Page © 2012 Century 21 Real Estate LLC. All rights reserved You have easy access to the Web site terms of use, a link to their homepage, and a scorecard which will highlight the features and attributes of this particular site to help you to understand more about them.

12 Publisher Web Site Detail Page © 2012 Century 21 Real Estate LLC. All rights reserved Lastly, if you click on this Ratings link, you will be able to view broker ratings and comments about the different Web sites in the network.

13 Broker Publisher Web Site Ratings © 2012 Century 21 Real Estate LLC. All rights reserved Similar to sites like Yelp, these ratings can help you to gather information from your peers about their perspectives on the value of the site. Sales agents are able to view these overall ratings in their Golden Ruler dashboard, but are not able to submit their own ratings at this time.

14 Publisher Web Site Choices sub-tab © 2012 Century 21 Real Estate LLC. All rights reserved Next, let’s visit the Publisher Web Site Choices tab. There is a wealth of information in this sub-tab about the available Web sites in the CENTURY 21 listing distribution network.

15 Publisher Web Site Choices sub-tab © 2012 Century 21 Real Estate LLC. All rights reserved You can select any criteria here in the Filter Publishers section to filter the sites and display only those sites that meet that specific criteria. To learn more about the meaning of the criteria, just hover your mouse over the help icon next to the criteria point and a definition will display for you!

16 Publisher Web Site Choices sub-tab © 2012 Century 21 Real Estate LLC. All rights reserved Similar to the My Publisher Web Sites tab, you can also view the basic information for each site at a glance, such as (1) whether or not that site powers an extended network of sites, (2) and the overall number of criteria that the Publisher Web Site meets, as well as (3) the overall broker rating for the publisher.

17 Publisher Web Site Settings sub-tab © 2012 Century 21 Real Estate LLC. All rights reserved Finally, lets visit My Publisher Web Site Settings sub-tab. This tab is where you can see whether or not your broker has enabled auto-subscription settings. This means that when Publisher Web sites that are added in the future, your listings will be fed to those Web sites automatically.

18 Publisher Web Site Settings sub-tab © 2012 Century 21 Real Estate LLC. All rights reserved If any criteria are selected, this means that only the Publisher Web sites that meet those criteria will have listings automatically fed to them for your company.

19 Goal of these new enhancements Provide tools to help CENTURY 21 brokers and sales agents easily find more information about the Publisher Web Sites in the CENTURY 21 Listing Distribution Network Empower CENTURY 21 Brokers to make better, more informed choices when advertising their listings online Provide more transparency in how these Web Sites operate © 2012 Century 21 Real Estate LLC. All rights reserved