The 7 Cs of Digital Marketing Consumer Content Conversation Convenience Customisation Collaboration Context Convergence

The 7 Cs of Digital Marketing Content: What’s your story? Conversation: Broadcast Vs 2 way interaction Convenience: Are you making people lives easier? Customisation: How tailored are your offerings? Collaboration: How involved is the consumer with you? Context: Reason for consumers to interact Convergence: A house party of all the touchpoints!

Developing a Digital Marketing Strategy in 9 Steps! 1. It all begins with the customer, listen! 2. But don’t forget about your objectives 3. Make sure you know what you’re already doing 4. Play to your strengths and manage your weaknesses 5. Find out what your competition is doing 6. Craft a strategy based on your strengths and capabilities 7. Implement at the speed of light 8. Measure everything in real time 9. Continuously review, adjust and improve the customer experience

Some digital marketing trends to note Predictive & Adaptive Marketing Omnichannel Marketing The Click is Going Away Growth Hacker Marketing Radical Transparency Screens Everywhere Platform-Agnostic Consumers Design as a Strategic Weapon/ Invisible Design Advertising Everywhere Media Fragmentation Focusing on the Why - Causes Mobile as the Hub The Mobile Only User Video Growth Facebook & Twitter Monetization Software is EATING Marketing Real-Time Bidding Real-Time Social PR, SEO & Social Mashup Paid Search & Display Mashup Social & Mobile Mashup Transmedia Storytelling International Growth Sensory Exploration

And here’s how it looks… Image Source: cite.co.uk

Which are the prominent social platforms?

Too many logos! How do we classify them?

Social Media Marketing Social Media Strategy

Phew. Moving on to social media strategy.

How do I arrive at my business’ SM strategy?