Visibility Report – May 2013 Dr. Brendan B. Kelly Interim Vice President of University Advancement (as of July 1, 2013) Current: Director, School of Fine,

Slides:

Advertisements

Similar presentations

Integrated Marketing Communications Strategy

Advertisements

PR : strengths & weakness Dr. Inas A.Hamid. The major strengths of PR.

Todd Felts, Ed.D. Associate Professor, Strategic Communications The Reynolds School & Center for Advanced Media Studies University of Nevada, Reno.

University Vision: be the world’s preeminent public comprehensive university, solving problems of world-wide significance University Mission: advance.

Sharing Your Success The Value of Measuring & Sharing Your Accomplishments Presenter: Frank Hundley RC’86 RUAA Board of Directors Alumni Trustee, Rutgers.

New Department Chairs Orientation Nancy “Rusty” Barceló, Ph.D. Vice President and Vice Provost for Equity and Diversity Thursday, January 10, 2008.

Reaching out to Indian students Using a PR agency Alison Tebbutt European Officer.

Identity as Branding Branding, Marketing, and Advertising.

AMC Elemento Creativo We are a creative Studio, specialized in advertising and marketing areas. We provide custom solutions for your needs: ๏ Strategic.

Media Planning and Buying

Welcome!. What is Public Relations? Public Relations as defined by PRSA…  Functions to “help an organization and its publics adapt mutually to each.

Understanding the place graphic design has in our world.

Matchmaking: How to Inspire Effective Philanthropy Chris Biehn, Vice President for Institutional Advancement.

1 The New America A Model Definition The New America Coach Tate Foundation Corporation proudly presents.

The Bulgarian Helsinki Committee And How We Changed Our Communication Strategy.

© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 16 BE CREATIVE WITH ADVERTISING 16-1What Is Advertising? 16-2Advertising Planning 16-3Advertising.

BRIEF FOR BRANDING, COMMUNICATION AND ADVERTISING 30 June 2004.

Loughborough Director of Marketing and Advancement, Loughborough University EMMAJ70.

UWF Budget Town Hall Meeting April 27, 2010 Dr. Judy Bense President University of West Florida FY Budget President Judy Bense June 14, 2012.

 Important to be consistent with color, font and art across media:  Front cover usually uses same or similar design as poster, t-shirt and specialty.

Learning Together Phoenix College’s Journey of Transformation.

Restructuring SGA Dr. Tammy L. McGuckin Assistant VP / Dean of Students.

Toyota Recommendations Kayleigh Joyce Brianne Kimmel Kelly Lipovich Chelsey McGrogan Veronica Menjivar.

NASPA Annual Conference March 16-20, 2012 Orlando, Florida 10 Tenets for Assessment Success.

Public Relations How To “Spread The Word” Fred Rogers – -

Communications planning for national human rights institutions Richard Carver ppt 6.

DIRECTOR OF UNIVERSITY MEDIA RELATIONS THE UNIVERSITY OF TEXAS AT AUSTIN Gary Susswein.

Role of Advertising in an IMC Campaign IMCY Award Competition Workshop October 22, 2007 Presenter: Professor Sheila Wexler.

Conference on Ocean Literacy -- closing remarks Louisa Koch NOAA Education Director June 8, 2006 Louisa Koch NOAA Education Director June 8, 2006 June.

Main Characters of Business Marketing More complex buying Quantity, structure, concentration Technology and performance driven Importance of coordination.

The $1 Million CPM: Will Apple’s iAd Change the Mobile Market Forever? Noah Elkin Senior Analyst eMarketer iAds An agency perspective Brett Barash Vice.

Reaching new audiences Search YouTube Display Remarketing National Acquisition Strategies: Digital.

New Investigator Award Program An Update Change in Leadership Joan M. Lakoski, Ph.D. –Chief Scientific Officer & Vice President of Research and Graduate.

Communications Strategies Beth Brown Director of Communications Department of Natural Resources.

Enrollment Management Council (EMC) Overview July 8, 2008.

® John Jacko Vice President Marketing & Communications Accelerating the Vision, Together.

Relating to the Public.

Dr. Kyle Marrero Vice President for University Advancement 50 th Anniversary Campaign.

Raising awareness of the Institute Institute workshop, April 10 th.

Idaho’s Energy Future A Proposal for the Development of Idaho’s Energy Plan John Kotek Washington Policy & Analysis, Inc. Marc Johnson The Gallatin Group.

1© 2007 Autodesk Autodesk Media & Entertainment Marc Petit Senior Vice President, Media & Entertainment Assassin's Creed, image courtesy of Ubisoft Montreal.

Planning the Brand Story – Communications Strategy MKT 3865 Dr. Don Roy.

14 Public Relations. © 2005 McGraw-Hill Ryerson Limited Chapter Objectives To recognize the role of public relations in the promotional mix. To understand.

Telling Your Sustainability Story Advancing “Audience-based” CSR Communications at Campbell Soup Company Dave Stangis Vice President, Corporate Social.

Outstanding Past Bright Future Impact and value of digital resources: lessons learnt from recent projects Dr. Milena Dobreva.

Welcome Susan Jacobsen Senior Vice President The Advertising Council, Inc.

INCREASING COLLECTIVE IMPACT PUTTING IT ALL TOGETHER EXECUTIVE DIRECTOR & CEO LIZ LUCAS Soroptimist International of the Americas July 16-17, 2012.

AMBIENT ADVERTISING by Máni and Bernard. Traditional advertising ■Newspapers ■TV & Radio ■Magazines ■Online.

Examining Business Problems. The Role of Advertising Developing Advertising Strategy In the How to Plan Advertising reading, Butterfield asserts that.

© 2006 Pearson Education Canada Inc Canadian Advertising in Action Chapter 14 Public Relations and Event Marketing and Sponsorships.

A Guide to Organizational Communications

Patient Recruitment One Size Does Not Fit Most Julie Ross, Senior VP, Global Strategic Services The information contained in this communication is confidential.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc Public Relations “The variety of activities and communications.

What We Will Discuss Today u Communication u Promotion v Setting the promotion budget and mix v Advertising v Sales Promotion v Public Relations.

Creating (and Managing) the Enrollment Funnel Best practices in inquiry acquisition, conversion, and yield Jennifer Copeland Vice President DemandEngine.

UK Leadership Team Meeting, July 6, SACS Reaffirmation Project: July Assessment Update Presented by: Dr. Mia Alexander-Snow, Director, Planning &

“Know Your African Union Campaign”: Pre-Summit Workshop on popularization of Agenda 2063 in line with the implementation of the AU communication strategy.

The Office of Communications and Marketing (OCM) OCM U 1.7 Working with Communications & Marketing.

ServiceLink Resource Center The Aging and Disability Resource Center grants are a nationwide effort to remove barriers to community living for people of.

© 2010 IBM Corporation STRATEGIC ADVISORY COUNCIL MARCH 2011 Enterprise Architecture - Advisory Discussion – Greg Dietzel Vice President, Client Unit Director,

1 Interdisciplinarity and Sustainability Teaching Sustainable Business Initiative Case Study Dr Kenneth Amaeshi, SBI Director 18 March 2016.

Michigan State Meeting July 17, 2014 Moving Forward Together 2014 U.S. Strategic Focus and Goals.

2014 Conn-Selmer Institute

Unit 29 - Internet security Unit 33 - Media strategy

FIRST THINGS FIRST… About today’s presenter: Randi Ungar

استراتژی های مدیریت تغییر

Update on ISU Research Mission

Chapter 6 Gap analysis and business-level strategic options

Evaluate the integral {image}

Leadership Forum Tuesday, June 25, 8 to 9 a.m..

Presentation transcript:

Visibility Report – May 2013 Dr. Brendan B. Kelly Interim Vice President of University Advancement (as of July 1, 2013) Current: Director, School of Fine, Performing and Communication Arts

Value & Impact of Publicity May 2013 Press Coverage Generated by UWF: Advertising Equivalency: $125, Circulation/Traffic: 1,677,060,541 Audience Reach: 114,253,604 Additional Coverage Generated: Advertising Equivalency $33, Circulation/Traffic 96,088,179 Audience Reach 10,657,378 _________________________________________ TOTAL PRESS COVERAGE: Advertising Equivalency $159, Circulation/Traffic1,773,148,730 Audience Reach 124,910,982

How the Press is Covering UWF

What the Press is Covering at UWF

Where UWF Receives Press Coverage

Comprehensive Integrated Approach Image Management Strategy Strategic Communication Strategy Recent National Awards Moving Forward o Focus on impact by audience o Advancing social media/digital environments o Metrics for continuous improvement

Thank You