Connecting Brand and Customers through PR. Bridget Kendrick ICIS Marketing Director.

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Presentation transcript:

Connecting Brand and Customers through PR. Bridget Kendrick ICIS Marketing Director

© 2015 Reed Business Information Ltd Why PR and why Now? ICIS has a established brand in petrochemicals but needed to leverage that in the new markets that we have entered and extend our positioning into high value analytics and consulting.

© 2015 Reed Business Information Ltd Selecting the right partner Knowledge of the sector The right size to suit you needs Not just about numbers – but rich media engagement Beyond traditional PR to support proposition and content development

© 2015 Reed Business Information Ltd Our approach Tactical proactive market engagement combined with Thought Leadership - All supporting the core business.

© 2015 Reed Business Information Ltd What we’ve learnt

© 2015 Reed Business Information Ltd The single most important lesson

© 2015 Reed Business Information Ltd Closely followed by.. Newsjacking and sexyhooks

© 2015 Reed Business Information Ltd Impact We have exceeded tiered coverage targets across Power, Carbon, Energy and Gas – with over 70 Tier A items this year. We measure engagement via social shares and impressions, with a 65% increase since the start of the activity. Regular slots secured for our blogs in Oil and Voice. Driven by Data, Powered by Insight.

© 2015 Reed Business Information Ltd Examples

© 2015 Reed Business Information Ltd What’s next?