Social Media in Your Department Mary O’Connor Public Relations, Boston University.

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Presentation transcript:

Social Media in Your Department Mary O’Connor Public Relations, Boston University

What we'll cover - Defining goals - Audience - Time & resources - Researching platforms - Content sources - Daily tasks - Analytics - Resources at BU

What are your goals?

Who is your audience?

batmoo, Flickr/CC

Available time & resources?

Goals + audience + time Platform

twitter.bu.edu

Where will your content come from?

What is your voice?

Daily tasks

What's your communication plan?

Images_of_Money, Flickr/CC

How do you measure success?

follower growth Engagement Traffic Visits from your page Response Rate

Recommended tools

#MyDash series, blog.hootsuite.com

Resources at BU

bu.edu/news Social Media Guidelines bu.edu/news/about-pr/

bu.edu/brand

facebook.com/groups/BUsocial

Mary O’Connor

Questions?