Triton Digital Campaign Recap for: Sony & The Doobie Brothers Dates: 12/08/14 – 01/04/15.

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Presentation transcript:

Triton Digital Campaign Recap for: Sony & The Doobie Brothers Dates: 12/08/14 – 01/04/15

Objectives 2 Create awareness and excitement around The Doobie Brothers new Southbound album. Activate an enter to win sweepstakes for one lucky winner and a guest to attend The Doobie Brothers live in concert. Drive traffic to The Doobie Brothers Facebook Page, Twitter Page, iTunes Page, Doobie Brothers Website, Juke Link, Trivia and Featured Link. Provide screenshots and results for Sweepstakes, Trivia & Featured Links

Sweepstakes Details Four week sweepstakes One winner will receive 2 tickets to see The Doobie Brothers Nationally syndicated across 250+ loyalty clubs Supporting display campaign driving traffic to iTunes

Banner Impressions Promised: 400,000 Delivered: 400,033 CTR: 0.01% (56 clicks)

Trivia Screenshots

Trivia 1 WIRK-FM Screenshot West Palm Beach| WebsiteWebsite Engagements: 150

Trivia 2 WZZK-FM Screenshot Birmingham | WebsiteWebsite Engagements: 95

Trivia 3 KHXS-FM Screenshot Abilene-Sweetwater, TX | WebsiteWebsite Engagements: 102

Trivia 4 WCCQ-FM Screenshot Chicago | WebsiteWebsite Engagements: 53

Sweepstakes Screenshots

Promoted via Contest Lists WIYY-FM WARH-FM

KIIM-FM Screenshot Tucson | WebsiteWebsite

WCFS Screenshot Sherman | WebsiteWebsite

WKRU-FM Screenshot Green Bay-Appleton | WebsiteWebsite

WKHX-FM Screenshot Atlanta | WebsiteWebsite

Registration Screenshot

Results Total Submissions 107,297 Unique members 4,834 Facebook 51 Clicks Twitter 12 Clicks Jukebox 195 Clicks iTunes 26 Clicks Website 17 Clicks Stats Female2219 Male1979 Unspecified636 Average Age49 Entries from share 24 Contest Winner Dana | WFRE-FM - Free Country Club | Maryland

Large National Scale 250+ Country, Rock, Classic Hits, Classic Rock and Oldies Loyalty Clubs

Summary Successfully leveraged the Triton Sweepstakes Platform garnering more than expected submissions. Created interest and excitement around The Doobie Brothers with the incentive of a trip to see the Doobie Brothers Live in concert.

Thank You Heather Smith Vice President Interactive Sales