Newspapers & Magazine Advertising. Newspapers Advertisements 1. Classified 2. Display 3. Supplement.

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Presentation transcript:

Newspapers & Magazine Advertising

Newspapers Advertisements 1. Classified 2. Display 3. Supplement

Classified n Commercial messages arranged in the newspaper according to the interest of readers

Display n Sponsored messages that can be of any size and location within the newspaper, with the exception of the editorial page

Supplement n Syndicated or local full- color advertising inserts that appear in newspapers throughout the week

Advantages of Newspapers n Market coverage n Comparison shopping n Positive consumer attitudes n Flexible

Disadvantages of Newspapers n Short life span n Clutter n Limited coverage of certain groups n Product criteria n Poor reproduction

Magazines- Classified by: n Audience n Geography n Demographics n Editorial content

Advantages of Magazines n Target audience n Audience receptivity n Long life span n Visual quality n Sales promotions

Disadvantages of Magazines n Limited flexibility n High cost n Distribution

Future of Magazines n Must compete against emerging technology. E-zines are growing in popularity: magazines without paper, postal mass, and fuss. Will the internet replace magazines?