IDEA GENERATION SOURCES & TECNIQUES

SOURCES OF IDEAS CONSUMERSCONSUMERS EXISTING PRODUCTSEXISTING PRODUCTS DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS GOVTGOVT R&DR&D

SOURCES OF IDEAS Personal interest & hobbiesPersonal interest & hobbies Many entrepreneurial ventures got their start because of an entrepreneur’s love of doing something.Many entrepreneurial ventures got their start because of an entrepreneur’s love of doing something. Entrepreneur’s Experiences, Skills, & AbilitiesEntrepreneur’s Experiences, Skills, & Abilities DISTRIBUTION CHANNELS DISTRIBUTION CHANNELS RESEARCH AND DEVELOPMENT RESEARCH AND DEVELOPMENT Products and services currently availableProducts and services currently available By looking at the attributes that the current products lackBy looking at the attributes that the current products lack Unexpected OccurrencesUnexpected Occurrences Unexpected successes or failuresUnexpected successes or failures

IncongruitiesIncongruities Whenever a gap or difference exists between expectations and reality.Whenever a gap or difference exists between expectations and reality. Process needsProcess needs Whenever a dema nd arises for the entrepreneur to innovate e.g. health foods, time saving devices, govt. regulations.Whenever a dema nd arises for the entrepreneur to innovate e.g. health foods, time saving devices, govt. regulations. Demographic changesDemographic changes Trend changes in population, age, education, occupations, geographic locations etcTrend changes in population, age, education, occupations, geographic locations etc Perceptual changesPerceptual changes Change in people’s interpretation of facts and conceptsChange in people’s interpretation of facts and concepts

THE MOST COMMON IDEA STOPPER 1.“Naah”. 2.“Can’t” (said with the shake of the head and air of finality). 3.“That’s the dumbest thing I’ve ever heard”. 4.“Yeah, but if you did that...” (poses an extreme or unlikely disaster case). 5.“We already tried that – years ago.” 6.“We’ve done all right so far; why do we need that?” 7.“I don’t see anything wrong with the way we’re doing it now”. 8.“that’s doesn’t sound to practical”.

9.“We’ve never done anything like that before”. 10.“Let’s get back to reality”. 11.“We’ve got deadlines to meet – we don’t have time to consider that”. 12.“It’s not in the budget”. 13.“Are you kidding?” 14.“Let’s not go off on a tangent”. 15.“Where do you get these weird ideas?”

IDEAS GENERATION TECHNIQUES

FOCUS GROUPS –Focus Groups are groups of individuals providing information in a structured format. –The composition of focus group is usually on the basis of similarity of group members –Discussion is targeted on research objectives –Video/ audio/ manual note taking

BRAINSTORMING A group method for obtaining new ideas and solutions.A group method for obtaining new ideas and solutions. An unstructured processAn unstructured process –FOUR RULES TO BE FOLLOWED: No criticism is allowed-No negative comments,No criticism is allowed-No negative comments, Quantity of ideas is desired,Quantity of ideas is desired, Combinations and improvements of ideas are encouraged.Combinations and improvements of ideas are encouraged.

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REVERSE BRAINSTORMING –The process involves the identification of everything wrong with an idea, followed by a discussion of ways to overcome these problems. –It is similar to brainstorming except that criticism is allowed. –This technique is based on finding fault by asking the question, “In how many ways can this idea fail?”

“Sense able” Creativity

PROBLEM INVENTORY ANALYSIS –consumers are provided with a list of problems in a general product category. –They are then asked to identify and discuss products in this category that have the particular problem.

Best Problem Definition How else can the problem be defined? simple ways to generate alternate problem statements. Substitute a word in the problem statement, add words, use the opposite meaning of word, synonyms, antonyms, or a number of other substitutions. “elevators move too slow.” “people think elevators move too slow.”

MORPHOLOGICAL ANALYSIS –List the attributes of the situation –Below each attribute, place as many alternates as you can think of –picking up a different one from each column and assembling the combinations into entirely new forms of your original subject. IMPROVE A BALL POINT PENIMPROVE A BALL POINT PEN IMPROVE A TEXT BOOKIMPROVE A TEXT BOOK

MIND MAPING Mind mapping also called ‘spider diagrams’ represents ideas, notes, information, etc. in far-reaching tree-diagramsMind mapping also called ‘spider diagrams’ represents ideas, notes, information, etc. in far-reaching tree-diagrams To draw a mind-map: Layout a large sheet of paper in landscape and write a concise heading for the overall theme in the centre of the page.Layout a large sheet of paper in landscape and write a concise heading for the overall theme in the centre of the page. For each major sub-topic or cluster of material, start a new major branch from the central theme, and label it.For each major sub-topic or cluster of material, start a new major branch from the central theme, and label it. Each sub-sub-topic or sub-cluster forms a subordinate branch to the appropriate main branchEach sub-sub-topic or sub-cluster forms a subordinate branch to the appropriate main branch Carry on in this way for ever finer sub-branches.Carry on in this way for ever finer sub-branches.

MIND MAPING

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COLLECTIVE NOTEBOOK METHOD –Developing a new idea by group members regularly recording ideas. –In this method a small notebook-containing a statement of the problem, blank pages, and any pertinent background data-is distributed.

HEURISTIC IDEATION TECHNIQUE –The technique involves locating all relevant concepts that could be associated with a given product area –The attributes of two products are put together to see any possible new idea

STORY BOARDING –Walt Disney and his staff developed a Story Board system in 1928 –Story-Boarding is a popular management tool to facilitate the creative-thinking process –When you put ideas up on Story Boards, you begin to see interconnections, how one idea relates to another, and how all the pieces come together.

STORY BOARDING ( cont.)STORY BOARDING ( cont.) –Start with a topic card, –place header cards containing general points, categories, considerations, etc that will come up. –Under the header cards you will put sub-heading cards ('subbers') containing the ideas that fall under each header; they're the details ideas generated in the creative-thinking session, ideas that develop or support the headers. –People will hitch hike on other ideas

DO IT D - Define problem O - Open mind and apply creative techniques I - Identify best solution T – Transform

Define Problem – –Define your problem precisely Open mind & apply creative techniques – –generate as many different ideas as possible. – –Even bad ideas may be the seeds of good ones. Identify the best Solution – –select the best of the ideas you have generated – –examining and developing a number of ideas in detail before you select one Transform – –to implement this solution.

The Chocolate Candy Problem You have bought a big box of chocolates. The chocolates are shaped like small bottles and filled with thick raspberry syrup. But how did they get the raspberry syrup in there…You have bought a big box of chocolates. The chocolates are shaped like small bottles and filled with thick raspberry syrup. But how did they get the raspberry syrup in there… How could you solve this problem..?How could you solve this problem..?

Chocolate Candy Problem Freeze the syrup and dip in hot chocolateFreeze the syrup and dip in hot chocolate Inject syrup into hollow chocolate bottle and plug with more chocolateInject syrup into hollow chocolate bottle and plug with more chocolate But which would be most efficientBut which would be most efficient

How to motivate the students? How to motivate the students so that theyHow to motivate the students so that they –become active in class –Give assignments on time –Bring the books/notes/photo states to the class –Learn by heart