Chapter 13 Qualitative Data Analysis. Chapter Outline Linking Theory and Analysis Qualitative Data Processing Computer Programs for Qualitative Data The.

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Presentation transcript:

Chapter 13 Qualitative Data Analysis

Chapter Outline Linking Theory and Analysis Qualitative Data Processing Computer Programs for Qualitative Data The Qualitative Analysis of Quantitative Data

Qualitative Data Analysis Searches for explanatory patterns. Links data collection, analysis and theory.

Six Ways to Discover Patterns Frequencies Magnitudes Structures Processes Causes Consequences

Grounded Theory Method (GTM) Four Stages: Comparing incidents applicable to each category. Integrating categories and their properties. Delimiting the theory. Writing the theory.

Matching Signs and Their Meanings SIGN 1. Poinsettia 2. Horseshoe 3. Blue ribbon 4. "Say cheese" 5. "Break a leg" MEANING a. Good luck b. First prize c. Christmas d. Acting e. Smile for a picture

Semiotics The "science of designs". Signs are anything that is assigned a special meaning.

Conversation Analysis Fundamental Assumptions: Conversation is a socially structured activity. Conversations must be understood contextually. Structure and meaning of conversations must be transcribed.

Coding Methods Memoing - writing notes about the project. Concept mapping - graphically classifying individual pieces of data.

Three Kinds of Memos for GTM Code Notes - identify code labels and their meanings. Theoretical Notes - reflect meaning of concepts and theories. Operational Notes -methodological issues.