Enabling Local P2P Marketplaces Tribe Networks, Inc. April 16, 2004.

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Enabling Local P2P Marketplaces Tribe Networks, Inc. April 16, 2004

Persistent IdentityPaid Leads Market Community and Trusted Networks Match Yahoo Classifieds (Friendster) Amazon CraigsList JDate iVillage PlanetOut Social Networks Yahoo! Groups Ebay Monster Google Blogs Plaxo Internet Today  Paid Leads

$7-9B by 2008 (mostly B2C) Local Online Classifieds – Big Open Opportunity Sources: Jupiter Online Reports, Kannon Consulting, interviews with newspaper executives

How Items Are Sold Locally Note*:Respondents may have selected more than one media/channel. Source:Kannon Consulting, Private Party Study, August 2003, Q3: “The last time you sold an item to another individual, how did you find the person to sell it to?” Word of mouth/ Garage sales/ local signage Local onlineLocal print media Commercial MediaNon-Commercial (person-to-person) 38% 45% 27% 11% No Local P2P Marketplace

Identity + Community + Trust = Higher Value Local Leads

Banner (display) In-Content In Activity (search) In-Context (classifieds) Clear purchase intent Online Classifieds = More Targeted Advertising For Local Business

Enabling Local P2P Marketplaces Tribe Networks, Inc. April 16, 2004

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