Presented by: Jake Duerden

According to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day (or 28 hours/week, or 2 months of nonstop TV-watching per year). In a 65-year life, that person will have spent 9 years glued to the tube. Number of murders seen on TV by the time an average child finishes elementary school: 8,000 Number of TV commercials seen by the average person by age 65: 2 million Percentage of local TV news broadcast time devoted to advertising: 30% Percentage devoted to stories about crime, disaster and war: 53.8% Percentage of Americans who can name The Three Stooges: 59% Percentage who can name at least three justices of the U.S. Supreme Court: 17%

What are the odds that you’ll be involved in some kind of violent act within the next seven days? 1 out of 10 1 out of out of 1,000 1 out of 10,000

Chances of involvement with violence: Those with light viewing habits predict that their weekly odds of being a victim are 1 out of 100. Those with heavy viewing habits fear the risk to be 1 out of 10. Fear of walking alone at night: People with heavy viewing habits tend to overestimate criminal activity, believing it to be 10 times worse than it really is. However statistics say muggers on the street pose less bodily threat than does injury from cars! Perceived activity of Police: People with heavy viewing habits believe that 5% of society is involved in law enforcement. People with light viewing habits estimate a more realistic 1% General mistrust of people: Those with heavy viewing habits are suspicious of other people’s motives.

The 3 B’s of television: Blurring Blending Bending

MAINSTREAMING Television symbols change our perception of the real world. RESONANCE Television really is congruent with the real world.

Communication, communication, communication by: Em Griffen health.html health.html americans-go-for-news/