Logos The logo is the identification symbol for the company in the ad Without the logo you might not know which company is advertising Logos should be.

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Presentation transcript:

Logos The logo is the identification symbol for the company in the ad Without the logo you might not know which company is advertising Logos should be colorful, bold, easy to remember, and fun! Lets see how good you really are…

How were you able to read those?

A logo should reflect the brand image Color Shape Font

Is shape important?

How is the color important for this logo? What about the font/shape? Is there something else going on here…

Break into the following groups

Hidden Pictures!

Milwaukee Brewers

Pink Love, Calm Sensitive Warm, Nurturing Associated with feminine brands

In your group find 5-10 logos with the color your groups is assigned Come up with at least 5 adjectives that describe the color psychology behind the logo. (Just like I did with pink!)

Red implies passion, energy, danger or aggression; warmth and heat. It has also been found to stimulate appetite, which explains why it is used in so many restaurants and food product logos

Orange innovation and modern thinking youth, fun, affordability and approachability

Yellow sunny, warm and friendly another color that is believed to stimulate appetite.

Green emphasizes natural and ethical credentials, especially with such products as organic and vegetarian foods. Other meanings ascribed to it include growth and freshness, and it's popular with financial products too.

Blue is one of the most widely used colors in corporate logos. professionalism, serious mindedness, integrity, sincerity and calm. Blue is also associated with authority and success financial institutions and government bodies.

Purple speaks to us of royalty and luxury. associated with the church, implying wisdom and dignity, and throughout history it has been the color of wealth and riches

Homework - Analysis time! Please look up 2 logos of brands you know Put a picture of the logo in word and analyze if the logo reflects the brands image well. Things to consider – Color – Shape – Font – Over all style – Please be detailed in your analysis and tell me what works and what might not work. If you are not impressed with the logo design what should they change?