Marketing 334 Consumer Behavior

Slides:



Advertisements
Similar presentations
The 4 “P”s of Marketing Product, Price, Place, and Promotion
Advertisements

Chapter = 5 Economic and social aspects of advertising.
 Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.
Handle with care : Digital marketing and online behavioural advertising Global guidance to help improve consumer trust in practice, techniques and messages.
Buyers and Online Behaviors Chapter Three. Copyright © Houghton Mifflin Company. All rights reserved.3–23–2 Chapter Three Learning Objectives To identify.
17-1 Chapter Questions What is the role of marketing communication? How can marketing communications work? What is an integrated marketing communications.
Social, Ethical, and Regulatory Aspects of Advertising
An Introduction to Integrated Marketing Communications
Unit 5 Advertising.
Ethical Issues in Business
ADVERTISE THIS! Our Product Name: Price: Where to buy it: How to use it and good points:
Outline Advertising and society Ethical issues in advertising
Marketing Indicator 4.01 Acquire a foundational knowledge of promotion to understand its nature and scope. Promotion Part IV - Ethics.
E - Safety What is it?. When do we need to be e-safe?
Day 2 Curriculum organized by Santa Ana Unified School District Internet Safety and Privacy – Playing it Safe and Smart.
Integrated Marketing Communications
Marketing I Unit 1 Chapter 1. Christmas 2006 XBOX 360.
PROMOTION AND PROMOTIONAL MIX Review for Advanced Marketing.
Chapter 31: Using the marketing mix Promotion. What is promotion? The process of communicating with customers or potential customers Can be informative.
4.01 REVIEW PROMOTION.
Promotional Mix The combination of promotional activities that an organization uses to communicate its message and sell its products. Possible Activities.
Advertising : Meaning, scope and functions
Engineering audience behavior classifytargetoptimize cognitive intelligence for digital advertising Sanzhar Kettebekov, Ph D
1-1 Copyright © 2009 Pearson Education Canada CHAPTER 1 Advertising in a Marketing Communications Environment.
Business Ethics misbahuddin azzuhri. Ethical Issues & Dilemmas in Business Business Ethics.
Consumerism. Agenda… Watch the Story of Stuff!! Consumer behaviour Creating a Marketing Message Coming up…. Chapter 6 and 7 Quiz due at the end of next.
Communication mix or promotion mix
Collecting Secondary Data
Business Ethics Environmental Issues. Triple Bottom Line Environment Economics Social Equity People, planet, profits.
Public Relations and Sponsorship Programs
Electronic Marketing: Integrating Electronic Resources into the Marketing Process, 2e 11/5/2015  2004 Joel Reedy and Shauna Schullo Electronic Marketing.
Chapter 13 Consumer Stakeholders: Information Issues and Responses © 2012 South-Western, a part of Cengage Learning 1.
CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Lecture
For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Social, Ethical, and Legal Issues.
14 -1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 8 Communicating Customer Value: Integrated.
© 2000 South-Western College Publishing Slide #1 Marketing Management 2nd Edition Chapter 12: Designing Effective Promotion and Advertising Strategies.
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 10-4 PLAN PROMOTION.  Any form of communication used to inform, persuade, or remind  Used to influence knowledge, beliefs, and actions about.
Copyright 2004 Paul Tilley College of the North Atlantic Integrated Marketing Communications Chapter 16 MR2100.
Chapter 10: Marketing Communications Programs
External Influences Affect All Levels of Planning External Influences Economic trends Competitor activity Social & demographic trends Technology Laws &
THINK CYBER SMART, BE CYBER SMART! CYBER SAFETY AND DIGITAL CITIZENSHIP IN A CLASSROOM.
Principles of Marketing Kotler and Armstrong Insert Textbook Cover Image Chapter 14: Engaging Customers and Communicating Customer Value Integrated Marketing.
For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Social, Ethical, and Legal Issues.
Chapter 8 The Marketing Environment. The Marketing Process  Marketing = the process of developing, promoting, and distributing products, services  The.
14.1 Chapter 14 Internet Regulation © 2003 by West Legal Studies in Business/A Division of Thomson Learning.
PROMOTIONAL MIX Marketing Management Session 11 November 18, 1998.
Chapter 11 Promotions. Objectives To recognize the complexity of promotion with respect to the various forms it can assume as part of the marketing mix.
10-1 MARKETING MANAGEMENT Integrated Marketing Communications.
E-Marketing/7E Chapter 12
Marketing 36 Foundations of Technology. Marketing Today, there are thousands of products available to each of us. These product must be marketed. Potential.
E-Safety Parent Talk Helping to keep your children safe online.
Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.
Copyright © Cengage Learning. All rights reserved.18 | 1 Chapter 18 Ethics, Social Responsibility, and the Dark Side of Consumer Behavior and Marketing.
The Marketing Concept Implementing the Marketing Strategy.
Wednesday, March 5,  Advertisement can be defined as “A complex form of communication using objectives and strategies to impact consumer thoughts,
Chapter 17 Consumer Behavior and Promotion Strategy Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Copyright  2004 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour 4e by Neal, Quester, Hawkins 18–1 Chapter 18Consumers and Society Role of consumerism.
Integrated Marketing Communications Chapter Chapter Objectives 1.Recognize the critical role communication plays in marketing programs. 2.Review.
FOOD ADVERTISING ON CHILDHOOD OBESITY… SHOULD IT BE REGULATED? BY, PHILIP FENNELL.
Keeping our Children Safe on the internet
Direct and Online Marketing: Building Direct Customer Relationships
Consuming Kids… 1) How have new technologies like the internet, iPods, cell phones, and 24-hour children’s TV programming made children more available.
Creative Strategy: Implementation and Evaluation Group 8 Integrated Marketing Communications Aditya | Indrajit | Krishna | Niraj | Prateek | Silpa Chapter.
BUSINESS MARKETING Presented by, Rohit Damodar Roll No. 51.
4.01 REVIEW PROMOTION.
Safety.
The 4 “P”s of Marketing Product, Price, Place, and Promotion
How to Stay Safe on the Internet
The 4 “P”s of Marketing Product, Price, Place, and Promotion
Presentation transcript:

Marketing 334 Consumer Behavior Chapter 20 Consumer Behavior and Marketing Regulation

Regulation of Marketing Activities For adults, regulation falls in to three basic areas: Marketing communications Product Features Pricing An area of growing interest is consumer privacy

Regulation Relating to Marketing Communications Advertising and the Effect on Values Consumer Information Accuracy Corrective Advertising Adequacy of Consumer Information

Regulation Relating to Products Consumer Safety Are they safe? Are they environmentally sound? Will the consumer misuse the product?

Regulation Relating to Pricing Price Discrimination External Reference

Regulation and Marketing to Children Can children comprehend commercial messages? Piaget’s stages of cognitive development Selling intent Words and phrases

Regulation and Marketing to Children What effect does the commercial message have on children? Values Social Behavior Inappropriate products

Regulation and Marketing to Children Health and Safety Issues

Other Controversial Issues Mobile marketing Ringtones Games Contests School marketing In-school ads Ads in classrooms Sponsorships Internet marketing

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.