P ROGRAM G UIDELINES Focus Wine: The Mariner – Program also to include Cabernet Sauvignon, Merlot, Meritage, Old Vine Zinfandel and DCV Estate Block 10 Chardonnay. No Substitutions. Goal: Grow Accounts Sold of The Mariner and Companion SKUs Qualifiers: – 40 case minimum – 50% of the minimum must be The Mariner (20 six packs) Program Timeline: SOND 2014 Winners Receive: 1 year membership in exclusive Mariner Club wine club beginning in 2015

M ARINER C LUB D ETAILS 1-year membership in the Mariner Club wine club. Each winner receives four (4) shipments of our exclusive, highly awarded single vineyard wines sold only at the winery. (1 case total). Each winner receives a 1.5L of Mariner (signed), a wearable, corkscrew and hand written note and certificate to kick off their club membership. Incentive to run September, October, November, December – February 2015 – winners are sent gifts from the winery. – Wine club shipments will occur in February 2015, May 2015, October 2015 and November Retail value: $1,000.

N ATIONAL M ARKET O PPORTUNITY Mariner YTD Depletions up +26% outpacing the Domestic A/O Red Blend $20+ category by 6 points A/O Red Blends at $20+ growing at 20% Average $20+ segment price $27.60 representing a high level of consumer investment and engagement in the category. Dollar and Sales Velocity showing tremendous +++ growth. IRI, MULO, 52 Weeks

W HY THE M ARINER ? The Mariner is the culmination of decades of cellar planning and vineyard development. The Mariner reflects our vision to produce a world class red wine. The Mariner focuses on Dry Creek Valley terroir expressing hillside vineyards at more than 1,000 feet in elevation. The Mariner is a distinctive Dry Creek Valley red wine crafted in the tradition of some of the finest Meritage blends in California.

K EY F ACTS All five “noble” Bordeaux varieties are incorporated. Classic blending techniques were used in the early 1970’s with our first official Meritage red wine released in Barrel regime is crafted to give additional blending possibilities, matching the barrel to the varietal, and bringing all the layers of aromatics and flavors together. Focusing on the Dry Creek Valley with its warm days and cool nights allows for complexity in the wine with balanced acid, pH, and tannins.

W INEMAKER N OTES A masculine, Left Bank expression of a Bordeaux- style red wine, emphasizing robust Cabernet Sauvignon and Merlot in the blend. We select French coopers who handcraft special barrels especially for this blend. Our finest Bordeaux blend of each vintage, this wine is characterized by deep color and a velvety texture. Low-yielding rocky hillside vineyards create an intense wine with black cherry and black raspberry fruit complemented by hints of dark chocolate and sage.

M ARINER ’ S I MPRESSIVE T RACK R ECORD 2004 – 93 points, Wine Enthusiast 2005 – 90 points, The Wine News 2006 – 92 points, Wine Enthusiast 2007 – 93 points, Wine Review Online 2008 – 92 points, Wine Spectator 2009 – 91 points, Wine Enthusiast 2010 – 90 points, Wine Enthusiast 2011 – 92 points, Tasting Panel Magazine

M ARINER C LUB I NCENTIVE S UMMARY Timing: SOND, 2014 Goal: The Mariner Accounts Sold Qualifier: 40 cases / 50% The Mariner (20 six packs) Prize: 1 Year Mariner Club Wine Club Membership (Retail Value: $1,000) – 12 bottles winery exclusive wines – Signed Mariner magnum – Corkscrew, certificate, premium wearable

T IMELINE July16-Aug 15: Present to Distributors Aug 21: Provide program details by market and estimated # of winners Sept 1: National Incentive Kick-Off Dec 31: National Incentive Closes Feb 2015: Contest winners receive their first DCV wine club shipment.