Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.1 Chapter 7 Strategic alliances and networks

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.2

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.3 Figure 7.1 The tangled web of alliances between car manufacturers Source: FT.com, 4 May 2010.

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.4 Table 7.1 Assembling the component parts to make an iPhone

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 圖 7.1 IBM 用以強化企業策略的聯盟關係

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.6 創新網絡 (Innovation networks) 7-6 策略聯盟的形式 ( 續 )

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.7 針對聯盟協同活動的研究提供了許多定義， 共分為六種聯盟形式： – 授權 – 供應關係 – 合資 – 協同作業 – 研發聯盟 – 產業聚落 – 創新網絡 7-7 策略聯盟的形式

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.8 Table 7.2 Reasons for entering a strategic alliance Source: D.A. Littler (1993) ‘Roles and rewards of collaboration’, in Tidd, J., Besant, J. and Pault, K. (eds) (2001) Managing Innovation, Wiley, Chichester, p. 51; P.S. Chan and D. Heide (1993) Strategic alliances in technology: key competitive weapon, Advanced Management Journal, Vol. 58, No. 4, 9 –18; A. Harney (2001) Ambitious expansion loses its shine: analysts change their tune about Sony’s dreams and begin to count the costs of the new mobile phone alliance with Ericsson, Financial Times, 2 October; R. Budden (2003) ‘Sony-Ericsson seeks success with new phones’, FT.com, 3 March.

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.9 Figure 7.2 The process of forming a strategic alliance

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.10 Table 7.3 Types of trust

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.11 Table 7.4 Main risks identified in the literature Source: Adapted from Quélin, B. and Duhamel, F. (2003) Bringing together strategic outsourcing and corporate strategy: outsourcing motives and risks, European Management Journal, Vol. 21, No. 5, 647– 61.

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.12 Figure 7.3 Prisoner’s dilemma

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.13 Figure 7.4 The repeated game

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.14 Table 7.5 DVD performance details

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.15 Table 7.6 Studios supporting HD DVD and Blu-ray

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 7.16 Table 7.7 Interlinkages and networks between firms