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Market OverviewFY09 Financial OverviewFY10 Financial Overview & Upcoming TitlesCompetitive Release ScheduleKey opportunities and initiatives to grow 3

Market Overview 4

Market Share 5 Disney / Sony Joint Venture NoteFigures consider data from the cinema industry in Brazil from September 23 rd 2008 to September 29 th Source Nielsen EDI, Brazil October 13 th, Distributors’ GBO Market Share Titles (FY09) Attendance (millions) Total % % 27 19

Exhibitors 6 Exhibitors’ GBO Market Share (FY09) Locations GBO YTD (R$ millions) Total Screens NoteFigures consider data from the cinema industry in Brazil from from September 23rd 2008 to September 29th Source Nielsen EDI, Filme B Brazil October 14th,

Box Office Evolution CALENDAR YEAR In R$ (‘000) Actual Rates NoteFigures consider data from the cinema industry in Brazil from from September 23rd 2008 to September 29th Source Nielsen EDI, Filme B Brazil October 14th, Total: 696,8 Total: 718,5 Total: 950 Total: 1B (2%) (98%) (8%) (92%) (8%) (92%) (8%) (88%)

Admissions Evolution 8 In (‘000) NoteFigures consider data from the cinema industry in Brazil from from September 23rd 2008 to September 29th Source Nielsen EDI, Filme B Brazil October 14th, CALENDAR YEAR

Screens Evolution 9 NoteFigures consider data from the cinema industry in Brazil from from September 23rd 2008 to September 29th Source Nielsen EDI, Filme B Brazil October 14th, CALENDAR YEAR

10 NoteFigures consider data from the cinema industry in Brazil from from September 23rd 2008 to September 29th Source Nielsen EDI, Filme B Brazil October 14th, CALENDAR YEAR

FY09 Financial Overview 11

+21% 12 In U$D (‘000) FY09 Budget Rates +51%

14 In U$D (‘000) FY09 Budget Rates Net Contribution – Cause of Changes

FY10 Financial Overview & Upcoming Titles 15

16 In U$D (‘000) FY10 Budget Rates

Princess and the Frog Budget Enchanted Bolt Release date # prints Revenue Ad/Pub Prints, Basics & Other Net Contribution 14-Dec-0701-Jan-09 xxx $1,828 $878 48% $1,161 64% $ % 200 $1,628 $482 30% $727 45% $419 26% 17 Goal In U$D (‘000) FY10 Budget Rates xxx $1,769 $607 34% $997 57% $165 9% xxx $1,628 $527 32% $ % $96 6%

Marketing Strategy 18

A Christmas Carol Christmas CarolPolar ExpressBedtime Stories Release date # prints Revenue Ad/Pub Prints, Basics & Other Net Contribution 06-Jul-0723-Jan-09 xxx $1,378 $454 33% $839 61% $86 6% xxx $???? 21% $???? 28% $???? 51% 19 Budget IMD In U$D (‘000) FY10 Budget Rates xxx $1,322 $486 37% $1,085 82% -$ % xxx $1,532 $489 32% $952 62% $91 6%

Marketing Strategy 20

Old Dogs Wild Hogs Bedtime Stories Release date # prints Revenue Ad/Pub Prints, Basics & Other Net Contribution 20-Apr-0723-Jan-09 xxx $536 $244 46% $331 62% -$40 -7% 21 Budget Goal In U$D (‘000) FY10 Budget Rates xxx $1,378 $454 33% $839 61% $86 6% 100 $688 $243 35% $442 64% $3 xxx $532 $170 32% $291 55% $71 13%

Marketing Strategy 22

Alice in Wonderland Enchanted G-Force Release date # prints Revenue Ad/Pub Prints, Basics & Other Net Contribution 14-Dec-0714-Aug-09 xxx $1,423 $937 66% $989 70% -$ % 23 Budget Goal In U$D (‘000) FY10 Budget Rates 200 $1,628 $482 30% $727 45% $419 26% xxx $2,142 $648 30% $1,092 51% $402 19% xxx $1,507 $433 29% $963 64% $111 7%

Marketing Strategy 24

Prince of Persia National Treasure 2 Prince Caspian Release date # prints Revenue Ad/Pub Prints, Basics & Other Net Contribution 25-Jan-0830-May-08 $2,351 $1,285 55% $1,424 61% -$ % xxx $1,570 $484 31% $757 48% $329 21% 25 Budget Goal In U$D (‘000) FY10 Budget Rates xxx $2,809 $714 25% $1,345 48% $751 27% xxx $2,809 $714 25% $1,345 48% $751 27%

Marketing Strategy 26

Toy Story 3 Incredibles UP Release date # prints Revenue Ad/Pub Prints, Basics & Other Net Contribution 04-Sep-0910-Dec $5,253 $976 19% $1,568 30% $2,708 51% xxx $2,986 $989 33% $1,431 48% $567 19% 27 Budget Goal xxx $4,049 $1,417 35% $1,346 33% $1,286 32% xxx $3,084 $674 22% $1,201 39% $1,209 39% 2D – XXXX 3D - YYYY

Toy Story Plan Toy Story 3 3D Toy Story 1 & 2 3D 28

Marketing Strategy 29

Competitive Release Schedule 30

3D Release Schedule 33 Nov 6thXMAS CAROL Dec 11thAVATAR Jan 15thFINAL DESTINATION and BATTLE FOR TERRA Feb 19thTOY STORY Feb 26thTOY STORY 2 Mar 05thALICE IN WONDERLAND Mar 26thHOW TO TRAIN YOUR DRAGON Mar 26thPIRANHA 3D Jun 25thTOY STORY 3 Jul 09thSHREK 4 Jul 30thDESPICABLE ME Aug 6thTHE HOLE Sep 3rdCATS & DOGS Oct 8thRESIDENT EVIL 4 and GUARDIANS OF GA'HOOLE Dec 3rdOOBERMIND Dec 10thTRON LEGACY Jan 7thRAPUNZEL “Alice” would have a longer run if released on Apr 23rd 9 weeks without a new 3D release

Key opportunities and initiatives to grow 34

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