noun ; Software Defined Enterprise/SDE/ The enterprise who leverages software to flank their traditional business offerings, or to create entirely new ones, in an effort to increase profits or make revenue “stickier”

Why Do Enterprises Write Custom Software?

To Help Their Business Run More Smoothly and Efficiently & To Generate New Revenue Streams & Happier Customers

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Real Enterprise IT Challenges 1 Deploying, managing, and running custom application workloads is costly and time consuming 2 Building new custom applications is complex, particularly as apps become more distributed or cloud-architected 8

Apprenda’s Goal 1 Trivialize application and infrastructure management at scale 2 Equip developers to effortlessly build, deploy and run cloud architected apps 9

Windows / Linux ENHANCED:.NET CLR  JAVA  TOMCAT  IIS  SQL SERVER/ORACLE Apprenda Platform PRIVATE i.e. Hyper-V, Bare Metal HYBRIDPUBLIC i.e. Azure IaaS Application Layer Platform Layer Infrastructure Layer

13 SaaS Application MULTI-TENANCY USER SYSTEM SECURITY SCALE PRICE METERING PROVISIONING ETC. USER INTERFACE BUSINESS LOGIC DATABASE USER INTERFACE BUSINESS LOGIC DATABASE HARDWARE (Datacenter, Managed Host, Cloud) Without Apprenda SaaS Application HARDWARE (Datacenter, Managed Host, Cloud) USER INTERFACE BUSINESS LOGIC DATABASE MULTI-TENANCY USER SYSTEM SECURITY SCALE PRICE METERING PROVISIONING ETC. With Apprenda non-strategic difficult time consuming costly

Life with Apprenda 14 30% COMMODITY 70% INNOVATION ENHANCED Developer Productivity Organizational Agility Infrastructure Utilization Competitive Advantage

Evolution to PaaS LEVEL OF ABSTRACTION COST OF OPPERATIONS Physical Machines Virtual Machines IaaS PaaS

Apprenda Provides You Provide Compute Infrastructure (Windows and/or Linux) Authentication/Authorization END USERS DEVELOPERS Focus on Applications Public/Private/Hosted Virtual/Physical Your Datacenter IT STAFF/OPERATIONS Focus on Infrastructure Hybrid Cloud Placement Policy Engine FAULT DETECTION  LOGGING & AUDITING  RBAC TENANT MGMT  MULTI-TENANCY  DYNAMIC SCALING ALM  BILLING  METERING  POLICY ENGINE Custom Add-on Add-on System App Store Windows Azure Pack App Store APIs Account Portal Dev Portal CLI/API Ops Portal Account Portal SiteminderPing Identity Active Directory PRODUCT MANAGERS Focus on commercialization FEDERATION Plug-ins (Change Databases, Approval Systems, etc.)

Windows Azure Pack + Apprenda Reliable messaging Infrastructure Services (IaaS) Linux, VMware, Azure IaaS, OpenStack SQL Server and MySQL database Oracle, MongoDB Web Platform application Services (PaaS) Java (Tomcat, Jboss, Docker) Virtual Networking Built-in load balancer and router Custom Web Apps (PaaS), SaaS apps, Multitenant Apps, Docker, Windows Services Management Portal SERVICE BUSVIRTUAL MACHINES DATABASEWEB SITESVIRTUAL NETWORKS APPRENDA Service Management

Agility Developer productivity Infrastructu re efficiency Operations overheadComplexity 2,000x faster! Deploy apps in minutes, not months and seamlessly move between private/public infrastructure Use existing infrastructure investments Eliminate 20+% of tasks, realize 700% increase in productivity and 85% TTM improvements Cloud-enable your new and existing apps Save 50% on operating costs, realize a 5x-10x boost in utilization Run your datacenter like a world class cloud provider Up to 90% reduction in costs associated with application deployment, updates, and maintenance Simplify and standardize using Policy in a secure multi-tenant environment Reduce VM and OS sprawl (cut licensing costs by 50%+), standardize architecture patterns Move beyond server virtualization

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APPRENDA INCLUDES AZURE LICENSES Azure Licenses at no additional cost AZURE DEPLOYMENT $15K Per Customer Microsoft & Apprenda GTM INTRODUCING APPRENDA ONECLOUD WITH MICROSOFT AZURE The Industry’s First Turnkey Hybrid Cloud Solution