Guy Kawasaki Garage Technology Ventures Managing Director By, B. Sandeep Ramanuj A30601908065
THE ART OF START GIST (GREAT IDEAS FOR STARTING THINGS) This book comes out with a top-ten list of the most important things an entrepreneur must accomplish.
MAKE MEANING Increase the quality of life Right a wrong Prevent the end of something good
MAKE MANTRA Instead of a mission statement and all the baggage that comes with it, craft a mantra for your organization. “Authentic athletic performance” Nike “Fun family entertainment” Disney “Rewarding everyday moments” Starbucks “Think” IBM “Peace of mind” FedEx “If your organization never existed, the world would be worse off because _________________________”.
GET GOING Think different Polarize people Find a few soul mates
DEFINE A BUSINESS MODEL Be specific Keep it simple Ask women
Weave a MAT (milestones, assumptions, tasks) Milestone “Finish design” Assumption “Sales calls/day” Task “Rent an office”
Niche thyself stupid X Ability to Provide Unique Product or Service Dotcom Price Value to customer
Follow the 10/20/30 rule 10 slides Title Marketing and sales Problem Competition Solution Team Business model Projections Underlying magic Status and timeline 20 minutes 30 point font This is 20 points This is 14 points This is 12 points and what you’re using now
Hire infected people Ignore the irrelevant Hire better than yourself Apply the shopping center test
Lower the barriers to adoption Flatten the learning curve Don’t ask people to do something that you wouldn’t Embrace your evangelists
Seed the clouds Let a hundred flowers blossom Enable test drives Find the influencers
Be a mensch Help people who cannot help you Do the right thing, the right way Pay back society
“Guy has done it again evangelized something useful and meaningful. This time, it’s a bottom up business approach profound in it’s simplicity Focus on what’s real and forget the fluff and please read the last chapter first” - Pierre Omidyar Founder of eBay co-founder of Omidyar network