Skills for Digital Tools Technology and Human Rights Advocacy.

Slides:

Advertisements

Similar presentations

 For museums online social media has the potential to be more than traditional marketing  Social media is about creating a community with our visitors.

Advertisements

Our Digital World Second Edition

What is Twitter? Real-time information network News, sports, entertainment, shopping, etc. Personalized “feeds” User-selected content Only information.

Monday 15th September 2014 Presenter: Hannah Slater Basic Social Media Skills and Strategy for the VCS.

Morra Aarons-Mele Staying Current The Technical Tools You Need and the Ones You Don’t.

Social Networking & Bar Association Communication -- What You Should Know About How to Use it to Your Advantage.

The popularity of the social networks. The most popular social networks.

Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.

Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Facebook Marketing All-in-One for Dummies Watermelon Mountain.

ENGAGING YOUR GRASSROOTS ACTIVISTS The Leadership InstituteGrassroots Engagement.

Blogs: as Digital Design and Documentation. What is a Blog? “A blog (a portmanteau of the term web log) is a discussion or information site published.

Supporting the 3Cs through Social Networking Tools April Hayman Instructional Designer International Society for Technology in Education.

Owned, earned, and paid media Building a typology of social media MARK 490 Week 1.

COMMUNICATING ON THE WEB AND IN SOCIAL NETWORKS A new voice for our times (PP, 47)

Enter the Blogosphere Jim Streisel, MJE HiLite adviser and communications teacher Carmel (IN) High School

Enter the Blogosphere Jim Streisel, MJE HiLite adviser and communications teacher Carmel (IN) High School

Utilizing Web 2.0 Technologies For Community Communications Rob Ferrari Director, IT/Operations Michigan Municipal League

Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.

Business Blogs TEC 204 Data Management in Organizations.

Cathy Clarke, Digital Media Specialist Simon Ting, Instructional Developer.

Internet Marketing Mix Ivan Surjanovic, Copyright 2014 by iPower Lab

First of all….. it’s never too late to start. “blogger” is not “viral” is not “avatar” is not.

Getting Your Message Across Presented by Duncan Craig Communications & Marketing Co-Ordinator.

1 Chapter 22: Social Media and Marketing Copyright Cengage Learning 2013 All Rights Reserved Introduction to Designed & Prepared by Laura Rush B-books,

Social Media Marketing & Management Mrs. Piotrowski 1.

TECHNOLOGICAL ENABLERS TO ASSIST YOUR LIBRARY'S MARKETING STRATEGIES: THE POWER OF SOCIAL MEDIA PRESENTED BY MS MOSHIANE RAMAUBE MS MANDISA LAKHENI.

Lecture 10 Trends and future applications. Breaking Down Social Media  Media:  the means of communication, as radio and television, newspapers, and.

Arif Fazel School of Molecular and Cellular Biology Academic Advisor IlliAAC Conference 2012 December 14, 2012 Tweet Us, Like Us, Watch US! MCB Goes Viral.

Understanding the Role of Social Media in Business Understanding the Role of Social Media in Business Corie Martin WKU Public

BEST PRACTICES FOR TELL YOUR STORY SHARE WITH THE WORLD THE WORK OF THE JNF LEAD WITH THE WHY TED TALK – HOW GREAT LEADERS INSPIRE ACTION, BY SIMON SINEK.

© Macmillan Publishers Ltd You may share this presentation. Social Media and the EAL Learner Joanna Trzmielewska Educational Consultant Macmillan.

The Humanitarian Social Network It’sOneHumanity Elliott Verreault, CEO.

22 Social Media Marketing Trends for 2010 Dreamgrow Digital

Presented by: Sheila Hoetger David Mitchell. Quick Definition Sharing Communicating User Driven Useful Sites

© Crown copyright Met Office Dissemination of warnings and forecasts – social networks 29 th November 2012 Sarah Davies, Met Office.

Social Networking Setting up Club Facebook, Twitter and You Tube for your club Gail Matthey Zonta Club of Wynnum Redlands Inc. March 16 th, 2013.

Use of Electronic and Internet advertising options Standard 3.4.

Serving Sociologists | Advancing Sociology | Promoting Sociology to Society Facebook in the Classroom.

Social Media Getting Social in a Digital World. (And, why it matters to your business!)

European Workshop “Using Open Educational Resources for enhancing e-Mentoring” Capacity of Social Networks for promoting ideas Ton Brouwers Partner BECAUSE.

Facebook Demographics 10 Largest Countries 1.United States156,820,080 2.India45,796,460 3.Brazil44,622,060 4.Indonesia42,684,840 5.Mexico33,088,000 6.Turkey30,991,820.

Social Media Training and Information Session Marissa Sollows - FCNB.

Your Page Name – Internet Web Browser Your Tab Name Search Writing Blog Posts.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.

SHARING SOCIAL MEDIA academic and professional information through.

Social Media: The Basics Teresa Marks School Community Oral Health Conference Friday, October 16, 2015.

Digital Media. INTERACTIVE MEDIA: WEB 2.0 AND YOU Internet Basics The Internet Audience Internet Marketing The Internet as a Marcom Medium The Roles of.

What can Social Media do for You? Presented by Jon George, M.D. FIT, Interventional Council Emily Zeigenfuse Sr. Specialist, Corporate Communications American.

Shoveling tweets: An analysis of the microblogging engagement of traditional news organizations Marcus Messner Maureen Linke Asriel Eford School of Mass.

Business consultation and training centre LatConsul.

 Definition of Social Media - forms of electronic communication (as Web sites for social networking and microblogging) through which users create online.

#GoingViral giulia_bonelli, formicablu Using social media to promote research CAGLIARI,

Done By: Zeina Alkudmani. What is a Blog?  A blog is a discussion or information site published on the World Wide Web consisting of discrete entries.

The Types of Tools that can be integrated into teaching and student learning.

Twitter: What can you do in 140 characters or less? COM 160: New Communications Technologies.

Strategies for Social Media Marketing. SOCIAL MEDIA & YOUR AUDIENCE Find and engage with current and potential customers online! Social is now the top.

10 Marketing Strategies You Can Use for Your Business.

Richmond County School’s 2009 Cyber Academy. YouTube - Pay Attention Web 2.0 mp 3 Blogging Wikis SKYPE Social Networking PODCASTING Digital Storytelling.

Chapter 4 Marketing Communications in Social Media.

Introduction to Social Media October 28, 2010 Green County High School Vickie Buckman.

Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)

Making the most of new media. Susie Wright Sue Fidler Ltd Find us:

Propel Your Stories - and More - to the Next Level With Content Curation Melony Shemberger, Ed.D. Assistant Professor of Journalism and Mass Communication.

Social Media—how really important is it? Creating a step-by-step plan for your business success. Facebook, YouTube, Twitter and LinkedIn Presented by All.

Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

INTRODUCTION TO SOCIAL MEDIA. MARKETING TOOL Global Networking 24/7 Building a Following Giving to Others Building Quality Relationships Online Sales.

online newspaper’s journalists

Presentation transcript:

Skills for Digital Tools Technology and Human Rights Advocacy

Classification of Tactics Gene Sharp’s Classification 1.Nonviolent protest and persuasion 2.Noncooperation 3.Nonviolent Intervention

Classification of Tactics Classification by Outcome: 1.Capacity building tactics: meetings, recruiting, fraternizing, fundraising etc. 2.Communication tactics: speeches, leaflets, posters, graffiti, newspapers, slogans etc. 3.Mobilization tactics: protest marches, blockades, strikes, boycotts, picketing etc.

Other classifications: Density: concentration and dispersion Risk: high-risk and low-risk... Internet: online and offline tactics (and mixed)

What Online Tactics?

Online - Offline connection Online tools with offline impact. Offline tactics with online visibility. Widely used: blogging, photos, videos

Blogging Blog (web log) consists of entries (posts) in reverse chronological orders (the most recent post appears first) One or several authors (MAB). Allows comments, discussion and interaction Integrated in social networks

Remember 5Ws? What? Who? When? Where? Why? Inverted pyramid structure. Important stuff first. Do not bury the lead!

Microblogging Twitter limit: 140 characters (enough for headline great platform for breaking news) Microblogging and blogging: using twitter to promote new blog posts (adding a link lowers the limit to less than 120 characters) Integrating into existing trends (adding hashtags may lower the limit to less than 100 characters)

Microblogging example: Headline: 93 characters Link: 14 characters Credit: 12 characters Hashtag: 12 characters Total: 131 characters

Grassroots Marketing cheap interesting clever surprising personal viral inclusive frequent...

Mainstream vs Grassroots need money professionals focus on competition direct communication quantity (scale) need people, time volonteers focus on cooperation indirect communication quality (targeting)

Mainstream vs Grassroots impact time MAINSTREAM GRASSROOTS

Questions?

Assignment: No assignment for this week :)