Agenda Introduction to Gen Y Introduction to Hispanic Gen Y Marketing to Gen Y Marketing to Hispanic Gen Y.

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Presentation transcript:

Agenda Introduction to Gen Y Introduction to Hispanic Gen Y Marketing to Gen Y Marketing to Hispanic Gen Y

Who is Gen Y?

Generations in Numbers Generation Y Born: M 28.6% of the US population Generation X Born: M 21% of the US population Baby Boomers Born: M 29.4% of the US population:

Impacts Social Political Technological

Generation Y

Political Impacts

Technological Advances

Social Impacts

Generation Y born

Generation Y Events that shaped them –9/11 –AIDS epidemic –Obama presidential campaign –Wars in Iraq and Afghanistan –Social media –Reality TV 45

Generation Y Traits –Digital natives –Global citizens –Embrace diversity –Value work/life balance –Value community, connection 46

How to Market to Gen Y?

Target Influencers

Infiltrate the Inner Circle

Build a Street Team

Tie-In With Causes

Advertise on Mobile

Keep Up With the Trends

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