Good Men Campaign Baseline Preliminary Results Domrei Research and Consulting Phnom Penh February

Objectives Determine knowledge and perception change outcomes of the good men campaign Determine attitudinal and behavioral change outcomes Track media exposure within each cluster of the target population

Sample Provinces/City: – Kampong Chhnang, Pursat, Takeo and Phnom Penh 19 villages/clusters per province 1519 households with men aged between 15 to 49 Random selection of households Random selection of eligible men within the household

Instrument 8 sections Adapted from the Change Project instrument Additional questions on media habit Pre-test

Data Collection Four field teams = field supervisor, field editor, four interviewers Three provinces, Nov 22 to Dec 1, 2011 Phnom Penh, Nov and Dec 12-17

Description of Sample Preliminary Results

Response Rate Higher percentage of refusal in Phnom Penh 96% response rate

Socio-economic Indicators 74% belongs to medium wealth category

Age Distribution Target groups: – Youth between 15 to 24 years old n=442 (29%) – Adult between 25 to 49 years old n=1077 (71%) Average age of the respondents is 31 years old

Education and Literacy 95% (n=1439) have attended school Out of 1439: - 12% (n=168) completed grade % (n=180) completed grade 12 Higher proportion of youth are literate Higher proportion of adult are semi-literate

Marital Status Average age when first married = 24 years old 5 percent got married when they were between 15 to 18 years old

Income & Employment 87 % have worked or earned income within the last year Earning daily (n=552) – 41% earned between riels daily Earning monthly (n=293) – 44% earned less than 100 US dollars monthly Earning yearly (n=470) – 51% earned 2-8 million riels in a year

Work-related Stress Adult respondents are more likely to feel work-related stress

Work-related Stress 39 % (n=586) of the respondents are not currently working

Childhood Experiences Preliminary Results

Parents of the Respondent 27% have parents that are divorced 1403 respondents who lived with both mother and father Mothers are more often at home than fathers

Decision-making Mothers have the final word about decisions involving expenses on food or clothing

Household Duties Participation of the respondents’ fathers

Relations Between Men and Women Preliminary Findings

Gender Equality Series of statement on gender norms Support for inequitable and equitable norms Strongly agree, agree, disagree and strongly disagree

Gender Equality

Violence Against Women

Rape

Masculinities

Reproductive Health and Sexuality

Intimate Relationship Preliminary Results

Sexuality 95 % (n=1143) reported to have sexual intercourse with a woman 22 years old – average age of men when they had their first experience 69 % (n=1054) have current wife/partner Average age of current wife/partner is 33 years old Youngest age of a current wife/partner is 14 yrs old

Partners

Decision-making

Household Chores

Violence Against Women

Fatherhood and Parenting Preliminary Results

Childbirth 64 % (n=966) have biological children Average number of children is 3 Average age of oldest child is 11 years old “busy at work” – main reason for absence during and after childbirth

Child Care 61 % (n=927) is currently living with a biological or adopted child under 18 years old 7 % (n=68) have children under 18 who are not currently living with them 53 respondents send money for their child’s expenses and upkeep

Gender Policies Preliminary Results

Paternity Leave 98 % support the idea of paternity leave

Divorce Policies Property Division Custody of Children

VAW 91 % (n=1383) reported that there is a law on violence against women in Cambodia

Exposure to messages and campaigns

Discrimination Policies Discrimination against homosexuals

Chbab Phoh/Srei

Media Habit Preliminary Results

Media 89 % (n=1355) of total respondents listen to radio 95 % (n=1443) of total respondents watch TV

Radio 44 % (n=596) listens to the radio everyday 37 % (n=496) listens 2 to 3 times a week 50% (n=677) listens to the radio from 6 to 11 in the morning 37 % (n=496) listens to the radio from 7 to 8 in the evening 39 % (n=532) listens to the radio from 8 to 9 in the evening

Radio Top 5 radio stations most frequently listen to by the respondents: – FM 103 – FM 95 Bayon – FM 102 – Provincial Radio Stations – Radio Free Asia

TV 51 % (n=743) watches TV everyday 29 % (n=417) watches TV 2 to 3 times a week 20 % (n=287) watches TV from 6 to 11 in the morning 70 % (n=1019) watches TV from 7 to 8 in the evening

TV Top 5 TV stations most frequently watched by the respondents

Media Ranking Most effective media for respondents to get information is TV.

List of Indicators

Message 1: Men Respect Girls and Women Indicator 1: % of Gender-equitable men – Increase in the percentage of gender-equitable men using GEM scale Section 3 statements

Message 2: Men reject any form of violence against girls and women Indicator 2: % of respondents who do not support any form of violence against women. Increase in the proportion of the respondents who disagree or strongly disagree to the following statements: There are times that woman deserves to be beaten A woman should tolerate violence in order to keep her family together I think that if a wife does something wrong her husband has the right to punish her I think that if a woman doesn’t physically fight back, it’s not a rape I think that when a woman is raped, she is usually to blame for putting herself in that situation Decrease in respondents who would “do nothing” when they see stranger/friend committing violence against women.

Message 3: Men contribute to children’s education/parenting Indicator 3: % of men involved with parenting Increase in the percentage of men who said that they often or very often do the three activities in the last 12 months: How often do you play or do activities with children How often you talk about personal matter with children How often you help children with homework

Message 4: Men share ideas and respect opinions of girls and women Indicator 4: % of husband and wife making decisions equally Increase in proportion of men who make following decisions with their partner/wife Final say regarding the health of women in the family Final say about decisions involving children Final say about decisions involving small expenditure Final say about decisions involving large spending

Message 4: Men share ideas and respect opinions of girls and women Indicator 5: % of men who respect decisions and opinions of girls and women Increase in the proportion of men who disagree or strongly disagree with the following statements: I think that a woman cannot refuse to have sex with her husband It is a woman’s responsibility to avoid getting pregnant I think that a man should have the final say in all family matters I think that a woman should obey her husband

Message 5: Men share household chores Indicator 6: % of husband doing household chores Increase in the percentage of men who said that “he do everything”, “usually him” or “shared equally” to the following: In your household, who usually do PREPARING FOOD In your household, who usually do CLEANING THE HOUSE In your household, who usually do WASHING CLOTHES In your household, who usually do TAKING CARE OF CHILDREN

Message 6: Men talk to resolve problems/ Perception of masculinity Indicator 7: % of men who do not resort to violence when resolving problems or issues Increase in the proportion of men who disagree or strongly disagree in the following statement: If someone insult me, I will defend my reputation, with force if I have to Increase in the proportion of men said that they “never” or “rarely” quarrel with their wives

Message 6: Men talk to resolve problems/ Perception of masculinity Indicator 8: % of men who changed their perceptions of masculinity Increase in the proportion of men who disagree or strongly disagree in the following statements To be a man you need to be tough I would be ashamed to have a homosexual son

Exposure to Good Men Campaign Indicator 9: % of men exposed to good men campaign – Proportion of men who knew and can describe one or two of any good men campaign activities – Proportion of men who understood and remember core messages of the good men campaign – Proportion of men who model behaviors to other people

Thank You