The most effective slogans 社會三 Lisa 黃于倫

Adidas Impossible is Nothing It’s a series of commercials about the celebrity’s successful story. Adidas invite these people draw their stories. Impossible is nothing is a short slogan but when we combine with the celebrity’s story you can have very deep image and something thinking.

It’s very different from other shoes commercial. You can feel so funny and interesting.

NIKE just do it ！ I think it’s suffer from the adidas ideal. Similarly NIKE invite many sport celebrity and take a video to express what their experience to be success. It’s a very simple sentence can make many people remember it sooner.

“just do it “ has two meanings. You may consider this advertisement will courage people and at the same time consumer will think when they buy the NIKE they will be like these basketball star.

Mr. Brown Coffee They express something that making consumer feel release and having the positive opinion and view.

The most important thing is that at the end of this commercial, they always saying loudly and happily “Mr. Brown”. I think it could make consumer remember it deeply naturally.

全國電子 全國電子. 足甘心 The commercial describe what the real things in Taiwan. When you see these series commercials it could attach the consumer’s heart. It was successful to combine with the economic and their product.

The end of the advertisement always want to express that “ 全國電子 ” is a so sweet institution and the consumer will suffer the effect then trust him.

綠油精 綠油精、綠油精，爸爸愛用綠油精，哥哥姐姐妹 妹都愛綠油精，氣味清香綠油精。 It’s a typical modal in the commercial songs. The “Green Oil” song have a long history in Taiwan’s advertisement. It’s very easy to remember in our mind. “Green Oil” is a very successful commercial even though the consumer not really remember the video content clearly but they always remember this famous songs.