June Hong Kong Jewellery & Gem Fair 2010 Visitor Survey Report

6JG10 Visitor Survey Report 2 Survey Summary Total number of visitors from DBS:14,332 Total number of online surveys successfully sent out:14,332 Total number of online surveys opened:2036 Total number of surveys collected (online)717 Overall response rate:5%5% [717 /14,332]

6JG10 Visitor Survey Report 3 Nature of business(es) of visitors

6JG10 Visitor Survey Report 4 Are you visiting this exhibition for the first time?

6JG10 Visitor Survey Report 5 How did you learn about this exhibition?  “At UBM Asia’s jewellery exhibition” and “Regular Visitor of June HK Fair” are newly added choices in 2010 and the second one which accounts for a major channel to learn about this Fair (over 52%). It reflected that most visitors found the trip to the June Fair is valuable and therefore, they visit the fair regularly. | No. of response: 717 |

6JG10 Visitor Survey Report 6 How did you learn about this exhibition? (Base: visitors who learnt the show from advertisement.)  Among the various forms of advertising, trade publications is by far the most effective and is getting more important. We recommend to continue building awareness of the fair through targeted trade media. | No. of response: 86 |

6JG10 Visitor Survey Report 7 How did you learn about the Fair? - analysis of the answers under “UBM Asia’s jewellery exhibitions” | No. of response: 97 |  Undoubtedly, the September fair is an influential event in the jewellery industry and is the best channel to promote our jewellery fairs.

6JG10 Visitor Survey Report 8 What is the major product you source for?  As most of the visitors selected more than one product catagory when answering this questions and therefore, the total percentage of this questions in more than 100%. | No. of response: 717 |

6JG10 Visitor Survey Report 9 To what extent do you think your objectives for visiting in this exhibition have been achieved? | No. of response: 717 |

6JG10 Visitor Survey Report 10 To what extent are you satisfied with the following? | No. of response: 717 |  Level of satisfaction in most areas are improved in 2010, with the exception of product price.  Quantity of exhibitors increased substantially, from 68% to 83%. It reveals that the increase in scale in the June Fair provides more choices and variety to visitors.

6JG10 Visitor Survey Report 11 June HK Jewellery & Gem Fair and the June edition of the Asia’s Fashion Jewellery & Accessories Fair are held concurrently at HKCEC this time. Do you think this arrangement is beneficial for your company? | No. of response: 717 |  Most visitors are welcome to move back the June edition AFJ fair to HKCEC and believe that this arrangement is beneficial for their company.

6JG10 Visitor Survey Report 12 To what extent are you satisfied with the organiser on the following? | No. of response: 717 |  Visitors reported a higher average level of organiser satisfaction in 2010, compared to the previous year.

6JG10 Visitor Survey Report 13 In case you also visited the June HK Jewellery & Gem Fair in 2009, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year? | No. of response: 406|

6JG10 Visitor Survey Report 14 How important are the following to you in your planning to visit this exhibition? | No. of response: 717 |  Visitors gave a higher average rating in 2010, compared to the previous year.

6JG10 Visitor Survey Report 15 Please tick the jewellery exhibitions that you rate most important for your company | No. of response: 717 |