1© Copyright 2011 EMC Corporation. All rights reserved. Cloud Implications… Beyond Technology Marwa Zaghow EMC Egypt Center of Excellence December 18 th, 2011

2© Copyright 2011 EMC Corporation. All rights reserved. EMC Financial Strength To Invest Heavily 2011 Fortune 500 Rank Revenues$17B 2010 R&D Investment$1.9B 2010 R&D As A Percentage Of Revenues  Free Cash Flow$3.4B 2010 Total Cash And Investments$9.5B Market Value$59B

3© Copyright 2011 EMC Corporation. All rights reserved. EMC Cumulative 8 Year Technology Investment R&D $10.5B M&A $14B Our Journey To The Cloud/Big Data 2003 AND BEFORE

4© Copyright 2011 EMC Corporation. All rights reserved. Independent research firm Forrester Research expects the global cloud computing market to reach $241 billion in 2020 compared to $40.7 in 2010 As per recent findings of the technology research firm Gartner Inc., the global cloud service market is expected to grow substantially with revenue expected to reach $148.8 billion by 2014 IDC: Public cloud computing services to reach $72.9 billion market in 2015 Merrill Lynch: The cloud computing market will reach $160 billion. The Cloud Computing Opportunity

5© Copyright 2011 EMC Corporation. All rights reserved. IT-as-a-Service Framework User Interface as a Service Software as a Service Platform as a Service NetworkComputeStorage and Backup Converged Infrastructure Infrastructure as a Service Security Integration Layer Application/Web Servers Development Tools Content Management Business Intelligence Business Applications Virtual Desktops Choice ComputingMobility Service Management Standardization Simplification Management and Automation Database Platforms GRC

6© Copyright 2011 EMC Corporation. All rights reserved. Dramatic Performance Growth for x % performance increase since 2005 Source: Intel internal OLTP database workload performance estimates as of 15 April Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. Dual Core 90nm Quad Core 65nm Eight Core 45nm Ten Core 32nm Single Core 90nm Xeon 7040 Xeon 7500 Six Core 45nm Xeon 7400 Xeon 3.66GHz Xeon E Xeon 7300 Dual Core 65nm Xeon 7100

7© Copyright 2011 EMC Corporation. All rights reserved. Dominant Market Share for x86 Source: IDC x86 as a Percent of Worldwide Server Shipments Revenue Share Unit Share

8© Copyright 2011 EMC Corporation. All rights reserved. 2009: More Apps on Virtual Infrastructure 17,500, The Tipping Point 15,000,000 12,500,000 10,000,000 7,500,000 5,000,000 2,500,000 Physical Hosts Virtual Machines Source: IDC

9© Copyright 2011 EMC Corporation. All rights reserved. Flash Fills the Performance Gap 100s 100,000s 100,000,000s 1,000,000,000s PicosecondsNanosecondsMicrosecondsMillisecondsSeconds Processors DRAM Memory Hard Disk Flash OPERATIONS PER SECOND LATENCY

10© Copyright 2011 EMC Corporation. All rights reserved. Cloud.

11© Copyright 2011 EMC Corporation. All rights reserved. IT Transformation: Journey to the Cloud Classic Data Center Virtualized Data Center Virtualized Infrastructure Virtualized Infrastructure Cloud Services Cloud

12© Copyright 2011 EMC Corporation. All rights reserved. Waves of Information Technology MiniDistributed/Networked Mainframe PC / Microprocessor Cloud Computing NEXT

13© Copyright 2011 EMC Corporation. All rights reserved. IT-as-a-Service Winning the Business with IT-as-a-Service Optimizing IT Production for Business Consumption Service consumption mindset Service-based pricing Service level expectations Integrated cloud architecture Integrated GRC Transforming ourselves into a competitive service provider

14© Copyright 2011 EMC Corporation. All rights reserved. IT Transformation Components DNA, Skills, Roles & Organizational Alignment “Front Office” Capabilities Service Accountabilities Technology Breadth Enabling Technology Private, Hybrid, Public Clouds End-to-End Automation Financial Transparency Self-Service Capabilities A New IT Business Model Service Oriented Market Driven “P & L” Focused Broker and Builder

15© Copyright 2011 EMC Corporation. All rights reserved. Product Management Service Delivery Service definition and pricing Competitive analysis Internal marketing strategy Service Management Service architecture and design Align with product management for design Align with service delivery for execution New Skills and a New Way of Thinking Evolve from project-based to service-based Service engineering Service operations Security and GRC

16© Copyright 2011 EMC Corporation. All rights reserved. The ITaaS Evolution Organizational Alignment Automation Governance and Process Measurements Skills Negotiation skills Influence Solution selling IT integration literacy Roles The “sales force” for all IT services – built and brokered Promotes the use of enterprise services Guides business away from customization Educates the business on choices and implications Develops expertise in service integration and aggregation Client-Facing IT IT Development IT Engineering IT Operations IT Business Ops Client-Facing IT

17© Copyright 2011 EMC Corporation. All rights reserved. The ITaaS Evolution IT Development IT Engineering IT Operations IT Business Ops Organizational Alignment Automation Governance and Process Measurements Client-Facing IT Skills Modern application framework skills Application virtualization skills Networking and mobility knowledge Develop multi-tenant enterprise applications that allow for configurability without customization When unique requirements arise, addresses with aggregation of standard components Roles IT Development

18© Copyright 2011 EMC Corporation. All rights reserved. The ITaaS Evolution IT Development IT Engineering IT Operations IT Business Ops Organizational Alignment Automation Governance and Process Measurements Client-Facing IT Skills Mix of deep foundational technology skills and broad platform skills Cloud Architects Data Center Architects Traditional deep Storage, O/S, Backup, Networking expertise Architects and engineers the underlying platforms that deliver the services Architects enterprise services on top of the platforms Monitors platform and service health Documents details and trains operations teams Roles IT Engineering

19© Copyright 2011 EMC Corporation. All rights reserved. The ITaaS Evolution IT Development IT Engineering IT Operations IT Business Ops Roles Skills Organizational Alignment Automation Governance and Process Measurements IT Operations Client-Facing IT Skills Broader skill base to enable management and troubleshooting at the service level Expertise in the individual technology components as required The “manufacturing and customer services” of IT Builds and operates services and platforms Roles

20© Copyright 2011 EMC Corporation. All rights reserved. The ITaaS Evolution IT Development IT Engineering IT Operations IT Business Ops Organizational Alignment Automation Governance and Process Measurements IT Business Ops Client-Facing IT Skills Product management Marketing communications P&L financial management The “marketing, product management and finance” of IT Roles

21© Copyright 2011 EMC Corporation. All rights reserved. IT Skills Transformation Challenges 1. ALL Technical Professionals 2. Architects and Designers Enable IT professionals to make Informed decisions on migration to Cloud Enable IT Architects to create virtualization and cloud plans based on new business strategies

22© Copyright 2011 EMC Corporation. All rights reserved. 1.Education Solution for Skills Transformation of IT Technical Professionals Cloud Infrastructure & Services (CIS) course –Develop strong understanding of Cloud Infrastructure and Services –Re-skill or develop strong cloud concepts and understanding –Essential for ALL current and future technical IT Professionals –Prepares for EMC Proven Professional Associate (EMCCIS) certification

23© Copyright 2011 EMC Corporation. All rights reserved.                     2. Education Solutions to Enable Architects Planning and designing skills for the Journey to the Cloud Storage Services Management Information Storage Security Information Availability      Storage Networking      Virtualized Infrastructure      IT as a Service EMCCA Cross-Domain Cloud Architects EMCDCA Storage Domain Architects Classic Virtualized Cloud Cloud Infrastructure and Services

24© Copyright 2011 EMC Corporation. All rights reserved. Takeaways Cloud Computing presents an incredible opportunity for Egypt Competitive pressures will force IT organizations worldwide to evolve towards a service-provider business model “Front office” business roles are becoming necessary and integral to enable this transformation Technology convergence, virtualization and automation are creating new, high value IT roles It’s a journey

25© Copyright 2011 EMC Corporation. All rights reserved. EMC Egypt COE Established in June 2009 One of 6 Centers around the globe Focused in the first phase on Global Services Varying from Technical Support, Implementation services, Consultancy, logistics, Presales and Education Services Started in 2011 to work on R&D with universities Recruitment of about 300 employees, in 2.5 years More than 40% are fresh out of college Majority from Engineering, Communications and Computer Science Language Skills (8 so far + more to be added) Very positive feedback on the talents in Egypt –Intelligent, Good Communications skills, Good problem Solving, Energetic & Innovative Basic Technical skills: –General Hardware, Windows, UNIX and Networking skills Induction training: –Information & Storage Management –EMC Products training –EMC Processes and policies

26© Copyright 2011 EMC Corporation. All rights reserved.