Daily Circulation

Sunday Circulation

Traffic History – unique visitors

Traffic History - pageviews

Competitive Media WebsiteParent Company Monthly pageviews Monthly Unique Visitors ArkansasOnline.comArkansas Democrat-Gazette3,645,000306,409 TodaysTHV.comKTHV - Gannett2,575,000350,320 KATV.comKATV - Allbritton2,001,000206,336 ArkansasMatters.comKARK - Nexstar948,00038,167 ArkansasTimes.comArkansas Times842,000146,053 Fox16.comKLRT – Newport115,00031,717 ArkansasBusiness.comArkansas BusinessN/A31,561 Source: comScore, Jan 2012

Competitive Media WebsiteParent CompanyAverage Uniques/mo ArkansasOnline.comArkansas Democrat-Gazette258,643 TodaysTHV.comKTHV - Gannett213,456 Fox16.comKLRT – Newport134,677 KATV.comKATV - Allbritton127,550 ArkansasMatters.comKARK - Nexstar120,673 ArkansasTimes.comArkansas Times57,101 ArkansasNews.comStephens Media38,418 ArkansasBusiness.comArkansas Business28,418 Source: Compete.com, 2011 averages

A network of websites

Displayed on many platforms Tablet The Arkansas Democrat-Gazette and Arkansasonline.com now publish in the next generation of mobile devices with the new tablet edition. More than 17,000 readers have downloaded the tablet app. Smart Phone There is no better way to reach consumers on the go than through mobile advertising. Arkansasonline.com delivers a connected and fast-growing audience through its Smart Phone application on iPhone, Android, Blackberry and more. Sponsorships for this application are exclusive and highly desired.

App combines both newspaper and breaking news content Entire replica edition of each day’s newspaper Breaking news updated constantly throughout the day

Breaking news will drive return sessions multiple times per day Article layouts identical to “text” format Advertising units identical size and position as “text” format

The entire content of each day’s newspaper available to subscribers Every page of every newspaper available for free to all subscribers Ability to pinch, zoom and scroll across pages Linkable articles, photos and other elements (including ads)

The first three editions of the app are free, compliments of our sponsors Subscribers get full access to all editions Non-subscribers may view three editions free, compliments of our sponsor On the fourth edition, non- subscribers will be asked to subscribe

Easy to navigate, follow jumps and move around the newspaper Two-tiered panning navigation makes section hopping easy. Article jumps work with just one touch Article links allow for multiple ways to view newspaper

Newspaper content can be viewed in both page and text formats Allows for a “clean read” of articles Articles can have text enlarged, read audibly or ed to friends, Advertising units appear around text and adjust to device orientation (landscape or portrait)

Tablet app - nearing 18K downloads

Paid subscribers ArkansasOnline - price elasticity

Digital Revenue History

Direct ad targeting Targets can be determined by Geography Region City Zipcode Demographics Gender Age Children in the home Homeowner or Renter Age Household Income

Direct ad targeting Sample Target Geography Region: Central Arkansas - all zip codes within 10 miles radius of customer’s stores Demographics Gender: Male Children in the home: No Homeowner or Renter: Both Household Income: $50,000+

Targeted ads on website Sample Target Geography Region: Central Arkansas - all zip codes within 10 miles radius of customer’s stores Demographics Gender: Male Children in the home: No Homeowner or Renter: Both Household Income: $50,000+

Targeted on tablets Sample Target Geography Region: Central Arkansas - all zip codes within 10 miles radius of customer’s stores Demographics Gender: Male Children in the home: No Homeowner or Renter: Both Household Income: $50,000+

Success story: Oaklawn Racing and Gaming Targeted to key male demo in central Arkansas.32% average click through response across all spots.73% click through response on the top banner Industry average:.05%