Generational Trends The Worlds of the DotComs & Ferals Annimac Futurist July Morning Tea Aquinas College Keynote Presentation 1 st July 2005

Rate of Change  10 minutes - new technology  10 days - new product / service  10 seconds - new web site  Million new web pages a day Change we experience in one day Our Grandparents had in one year Younger means faster

Driving all change Technology : 70 % of job types in 2020 do not exist now because 80 % of technology in 2020 has not been imagined yet

Likely jobs in next 10 years : Director of Emerging Thought Chief Human Zookeeper Creative Undertaker Thought Jockey Chief Imagination Officer Hacker Relations Manager Human Interface Manager * Valuer of Intangible Assets * * Exists since 2003

Multiple Intelligences : Eight 1. Linguistic - language 2. Logical mathematical - number / reasoning 3. Spatial - physical relationship 4. Bodily kinaesthetic - body & movement 5. Musical - music 6. Interpersonal - people relationships 7. Intrapersonal - self aware 8. Naturist - nature / spiritual relationships = Masculine - traditional classrooms = Feminine - business & virtual worlds

Four Generations : Baby Boomers yrs b 1945 – 60 Generation X – 75 DotComs 15 – – 90 first wired gen Ferals – now fewest - half GenX

Baby Boomers Empty nesters Downsizing lives Retired or pt workers Male Identity from job Set relationships Sense of community Material status Travellers or homebodies Seek new but safe experiences Security conscious Health conscious Defer to authority Love / hate change

Single & Childless Net Dating Mobile No Fixed Address Renters Varied lifestyles Global i.d. Materialism assumed Personal journey Multi careers SOHO Risk takers Fast decisions Environmental values Defer to heroes Expect accept change Generation Xers 30 – 45

DotComs 15 – 30 Wired Own path No careers Temporary pairing Group socialising Parental home Global I.d. Net relationships Non consumers Immediacy Multi channeled Multi actions Planetary group mission Temporary deference Need & welcome change The Cluetrain Manifesto

Ferals 0 – 15 No patterns Wired to global village Global momentary limitless relationships Global i.d with self values Future jobs unimportant Planetary mission Non consumers Unlimited mind channels Telepathic communicators VR world Very immediate & long term views No deference Respect when needed Live change & ignore barriers

Summary : DotComs & Ferals  huge rate of change - young driving  technology driven - unimagined  parallel universes & telecommunication  societal values shift to more spiritual  unknowable workforce requirements  business world relationship focussed  individual responsibility ndividual pathways  young creating their own VR world

Best way to cope with the future ?...

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