Business Plan By Ketoki Basu

Entrepreneur  Who is an entrepreneur?  What does he do?  How does he do it?

What does he do?  He/she is a problem solver  Identifies a problem  Generates ideas  Provides solutions  Gets paid

What is a Business Plan?  It summarizes all aspects of a business  Explains the history, operations and future in a nutshell  It translates the idea into a commercial activity  Helps in decision making  Not a static document- changes  Living breathing plan  Why the business exists  Value it adds to customers  Why it is worth spending time on it

Business Plan to address….  Why? - What is the problem or value proposition addressed by the project? Why is it being proposed?  What? -What is the work that will be performed on the project? What are the major products/deliverables?  Who? - Who will be involved and what will be their responsibilities?  When?-What is the project timeline and when will particularly meaningful points, referred to as milestones, be complete?

Essential to be….  Prepared carefully  Include all important aspects  Not too lengthy  Attractive to the investor/lender

What to ensure…..  Product/Service- what it does  Technical - proof of concept- demonstrate the feasibility  Marketing - source of market data  Commercial Viability  Value Proposition & Unique Selling Proposition  Vision & Mission  Team-Key Management Personnel  Competition & SWOT  Pricing Strategy  Timelines

What do we look for?  Technical Feasibility- proof of concept- demonstrate the feasibility  Marketing Acceptability- source of market data  Commercial Viability

Key Aspects  Unique Selling Proposition - USP  Put yourself in the customers’ shoes  What motivates customer to buy your product/ avail your service  Why will the customer not buy your competitor’s product/service  Location?  Pricing  Anything else?  Competition

Financial Projections  Projections for 3 years  Profit & Loss  Balance Sheet  Cash Flow Statement