AD SPEND. SHARE OF UK ADSPEND 2014 (AA/WARC) Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Note: Data for newsbrands.

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Presentation transcript:

AD SPEND

SHARE OF UK ADSPEND 2014 (AA/WARC) Source: Advertising Association/Warc Expenditure Report, Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Total adspend: £18,553m 993 million spent on magazines in 2014

SHARE OF UK ADSPEND 2014 (NIELSEN) Source: NMR Jan – Dec 2014

MAGAZINE MEDIA ADSPEND ACROSS CATEGORY Source: NMR Aug 2014 to July 2015

TOP MAGAZINE ADVERTISERS Source: NMR Aug 2014 to July

FORECAST (AA/WARC) Source: Advertising Association/Warc Expenditure Report, £944m£993m£960m Magazine brands by type of adspend, 2014–2016 Rises in digital revenues will soften the overall decline in magazine adspend over the forecast period

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