Idea generation, product design & detail engineering Market research and marketing analysis. Two parallel paths involved :

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Presentation transcript:

Idea generation, product design & detail engineering Market research and marketing analysis. Two parallel paths involved :

Rs 850/= to Rs 2000/= Rs 850/= to Rs 2000/=

AgeGender Family sizeIncome OccupationEducation GenerationNationality ReligionSocial class

Brand name Functionality Styling Quality Safety Packaging Repairs Warranty Accessories Services

Pricing strategy Suggested retail price Volume discounts Wholesale pricing Cash and early payment discounts Seasonal pricing Bundling Price flexibility Price discrimination

Distribution channels Market coverage Specific channel members Inventory management Warehousing Distribution centers Order processing Transportation Reverse logistics

Promotional strategy Advertising Personal selling & sales force Sales promotions Public relations & publicity Marketing communications budget

Sales252,500 Cost of goods sold184,500 Gross profit68,000 Less expenses44,000 Operating Income 44,000