Broadband, Cell Phones, and the Continuing Reality of the Grey Gap Susannah Fox Associate Director Pew Internet Project June 22, 2007
Broadband… the Grey Gap June 22, % of adults age 65+ go online (Source: Pew Internet Project telephone surveys, )
Broadband… the Grey Gap June 22, % of Americans live with a disability or chronic disease; half go online. (Source: Pew Internet Project surveys, Nov-Dec 2002 and Aug 2006)
Broadband… the Grey Gap June 22, Top online activities for seniors (Source: Pew Internet Project survey Feb. 2007) 51% of adults age go online –Of those, 88% use , 72% get health info, 75% get hobby info, and 67% get news online 26% of adults age 70+ go online –Of those, 86% use , 65% get health info, 56% get hobby info, and 53% get news online
Broadband… the Grey Gap June 22, 20075
Broadband… the Grey Gap June 22, 20076
Broadband… the Grey Gap June 22, 20077
Broadband… the Grey Gap June 22, Typology Survey Methodology Large survey (n=4,001) that focused on three dimensions of use of information & communication technology (ICTs): Assets Actions Attitudes
Broadband… the Grey Gap June 22, % of adults are tech-oriented Omnivores (8%) … in their late twenties Connectors (7%) … in their late 30s, mostly women Lackluster Veterans (8%) … 40- ish men Productivity Enhancers (8%) … also 40-ish
Broadband… the Grey Gap June 22, % of adults are mid-range users Mobile Centrics (8%) … in their early 30s Connected but Hassled (10%) … mid-40s
Broadband… the Grey Gap June 22, % of adults are low-tech Inexperienced Experimenters (8%) … 50-ish women Light but Satisfied (15%) … early 50s Indifferents (11%) … late 40s Off the Network (15%) … mostly women in mid-60s
Broadband… the Grey Gap June 22, Age and the Typology Groups
Broadband… the Grey Gap June 22, Challenge #1: Inexperienced Experimenters 64% need help with new technology (average is 32%) 76% like how information technology makes them more available to others (average is 48%) 61% say information technology helps them a lot to learn new things (average is 51%)
Broadband… the Grey Gap June 22, Challenge #2: Light but Satisfied 67% need help with new technology (average is 32%) 33% like how information technology makes them more available to others (average is 48%) 25% say information technology helps them a lot to learn new things (average is 51%)
Broadband… the Grey Gap June 22, Please contact me: Susannah Fox