OPTIMIZING DIGITAL NEW MEDIA APPLICATIONS FOR ORGANIZATIONAL IMPROVEMENT KAMIL OTHMAN Vice President Creative Multimedia Multimedia Development Pembangunan Multimedia & Laman Web Sektor Awam Negeri Sabah 18 th June 2009 OPTIMIZING DIGITAL NEW MEDIA APPLICATIONS FOR ORGANIZATIONAL IMPROVEMENT KAMIL OTHMAN Vice President Creative Multimedia Multimedia Development Pembangunan Multimedia & Laman Web Sektor Awam Negeri Sabah 18 th June 2009

Within the Sabah Economic Development Corridor agenda, there are many critical thrust areas to propel the State towards becoming a Knowledge-based economy

New Media Content Industries will be one of them

Industries utilizing digital technologies to create, process, publish, aggregate, package, archive and/or broadcast sound, text, graphics & visuals as fundamental components for content and applications creation for diverse multimedia platforms and purposes (education, entertainment, information, commerce, training, etc) What is New Media Content Industries ?

5 So a movie is content ; a TV or IPTV program is content ; a Blog or a website portal has content; online news is content; a training or educational video is content; a PC or console game is content; what you watch on your mobile phones is content; what you listen on the radio is content ; a ringtone is content; a simulated 3D program in a theme park is content; using 3D modeling to visualize the construction of a building is content: etc Where you “consume” the content of your choice is the media platform dictated by the accessibility and quality of the Telecommunications infrastructure (on TV, computer, mobile device, any screen, at shopping mall, in a moving vehicle, and literally anywhere)

Why is New Media environment important for organizational efficiency whether for Government or Private sector ?

The rakyat is getting IT savvy Most have mobile devices They regularly use Internet to get information, news and for shopping They watch programs on TV They do not like too much TEXT Exposed to media rich environment Therefore to get the attention of those we serve, we need to UTILIZE tools that will give us the leading edge

PUBLIC SERVICES IMESSAGES PLANNING INTER-AGENCY INFORMATION SHARING E-GOVT SERVICES TRAINING & ACCLIMATIZING Game Technology Interactive Technology AnimationSound Technology Virtual Reality VFX ORGANIZATIONAL EFFECTIVENESS “TO SERVE THE PEOPLE AND THE NATION” MULTIMEDIA TECHNOLOGY TOOLS TO BE UTILIZED TO TRANSLATE INFORMATION FOR PUBLIC USING MEDIA RICH STRATEGY IE USING BEST VISUAL /TEXT/SOUND/IMAGE COMBINATION PC & Internet MobileTV & Radio Billboard & Kiosk

9 Content Dev EntertainmentCulturalHeritageEducationReligionBusinessTrainingInformation Govt services Funding Support Demand Drivers Mobile Internet PC Based Interactive Digital Media On-Demand All Screens (Ubiquitous) Eg: PDA, Mobile Phone, TV, website, etc Content Type Content Delivery Environment

Those who generate ideas or who own the “raw” content Those who take the idea or raw content and develop them into a blueprint for production Idea Creator or Content Owner Those who market and or deliver the finished “product” to the users Pre Production & Post Production Market & Delivery to End Users Those who carry out the production and the post- production process based on the blueprint Separation of Competencies CBBC Educationists using pedagogical methodology CBBC Adaptation into rich media characterizations CBBC Syndication or broadcasting CBBC Production of series based on the adaptation

Funding to encourage, and generate, original IP creation (content & applications) for organizational effectiveness - organize competitions in Sabah to identify innovative submissions then the “winner” is given grant to develop prototype – can work in conjunction with local University or College “Green-laning” winners of State Govt programs and competitions to bigger funds Incentives for schools to establish Content Creation Clubs Incentives for clustering of companies in broadcasting, Webcasting, etc and service providers Incentives for private sector “pioneering” programs in both skills development and facilities and new infrastructure IP Creation Programs

Workshops & Labs for Govt and Govt agency staff to undergo basic “STORY TELLING”, “STORY STRUCTURE”, software, etc training Implement and/or support Capacity development programs with private sector & local IHLs (Kolej Yayasan Sabah, UMS, etc) Allow private sector to specailize Skills Development & Talent Pool Creation

Thank You.