How to Run a One-Day Outreach Event Dr. Nannette Napier Dr. Kristine Nagel Georgia Gwinnett College

Session Agenda  Getting Participants  Recruitment  Registration  Engaging Participants  Session Schedule  Sample Activities  Discussion

Getting Participants Recruitment Registration

1) Establish Web site  Setup for free at wordpress.com  Ask school to redirect:

Registration Technologies  Google Form for capturing participant data 

Square to process payments

2) Recruit in community Teachers  Request nominations from MS STEM teachers  from county  Individual s from us  Announce to Georgia CSTA  Distribute flyers to near-by schools  Conducted Workshop in Spring 2013 on outreach Groups  Local Girl Scouts  Advertised at STEM Expo  Dedicated 2 dates for Girl Scouts  Women in Information Technology (WIT) professional organization  Provided guest speakers  Later, funded us at $8,000

3) Evaluate what worked “How did you hear about S3?” March 22, 2014 Registered students Search engine Technologists of Color Girl Scout leader Sister attends GGC Facebook

4) Establish ing Lists  Setup for free at Mailchimp.com  Upload prior attendees to the list  Invite people to subscribe  On your web site  At outreach events  Via s

5) Send “campaigns” to Mailing List Immediate response in registration after this goes out!

Follow-up activities  Monitor registrations  Update Google spreadsheet as payments arrive  Register slowed? Send out reminder campaign  Getting full? Establish a waiting list  After each event, be sure to update the Mailing List  Prepare engaging presentations!

Engaging Participants Session Schedule Sample Activities

Three P’s to Outreach  Planning, Planning, Planning  Programming  People

Programming