NOTE: To change the image on this slide, select the picture and delete it. Then click the Pictures icon in the placeholder to insert your own image. Marketing.

Slides:

Advertisements

Similar presentations

Creating Value. Sales departments purpose = Maximize revenue Sales departments mission = Get and keep customers – To accomplish these, an organization.

Advertisements

Creating Value. Purpose and Mission Sales department purpose = Maximize Revenue Sales department mission = get and keep customers – Must have a meaningful.

Title Slide Name of your business Your names as Date of presentation

MARKETING OCT 4 Instructions Delete this slide and the next one from your final presentation. Delete instructions from the remaining slides. If you need.

11/11/08 Developing a Successful Marketing Strategy and Plan Transition to Value Added Products.

Good Advertising. Personal Selling Greetings Communication Product Knowledge Cheerful Interactive.

Basic Elements Environmental Analysis –Customer Analysis –Competitor Analysis –Channel Analysis –Company Internal Analysis –Public Policy Analysis.

Promotion Lesson Objectives:  Define promotion  List promotional mix activities  Explain what can influence the promotional mix.

IMC Objectives and the Brief. Advertising vs. Marketing Marketing = 4Ps Advertising = subset of Marketing – Focuses on the “P” of promotion How do advertising.

Visit The World’s First Guaranteed Results Marketing Firm Topic: Business Branding.

Introduction to Advertising

5.06B Set Marketing Goals and Select marketing metrics

Business Studies An Integrated Approach to Book-Keeping.

Social Media for Credit Unions? Facebook – Getting Started Adding content Promoting Advertising Summary W E L O O K A T T H I N G S D I F F E R E N T.

Business Development Identity and Branding Systems.

Chapter 14 Processor Marketing. Food Processing as Big Business  Processing cost share in 2004: $220 billion  More value added in food processing than.

A brand is….. a name or symbol that distinguishes the goods or services of one seller group from those of competitors. BRANDING.

Promotion is Communication

Confidential, all rights reserved Marketing Demand-Generation Seminar, 11/22/02 Module 1: Brand Positioning Alan Gonsenhauser,

What makes good advertising?. Outlines  Examining the role of creativity in advertising.  The importance of targeting the right audience.  The old.

Product Planning.  Product Planning  Decisions about the features and services of the product  Ideas that will help sell the product  Packaging /

Unit 10 Marketing The Marketing Mix In this part, you’ll  Learn about the “4Ps” and “4Cs” of marketing.  Look at some familiar products and how they.

Starbucks marketing.

 2001,Hamsi. All rights reserved. branding in the virtual world.

What is “branding”?  A business will create a brand for a product to give it a distinct identity.  Safeguards against consumers confusing the product.

Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Integrated Brand Communication.

5.06B Set Marketing Goals and Select Marketing Metrics (ways to measure) Entrepreneurship 1.

Creative Strategy: Planning and Development

Chapter 3 Advertising and the Marketing Process Outline What is marketing? The marketing concept and relationship marketing The four tools of marketing.

LOGO Chapter 2 Advertising’s Role in Marketing Professor Yu Hongyan Sun Yat-Sen Business School, SYSU 2 June 2016.

Promotion P: a review The Marketing Context of Advertising and Promotion.

The Concept of Marketing Strategies

What is Marketing? 1.2 and 1.3. Marketing - defined “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,

Marketing Strategies BMI3C. The Marketing Strategy  A marketing strategy outlines how the company will carry out the marketing plan.

1 ©2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Quality Statement Example We are commited to assuring customer satisfaction by providing quality products. We will perform all activities in a manner,

MKT6 - Slide 1 to Advertising Strategies MKT6.

Defining markets and marketing environment Adapting to the new market economy.

IMS 554 Info. Marketing for Information System Department Information Marketing Principles of Marketing.

Business Essentials 9e Ebert/Griffin Marketing Processes and Consumer Behavior chapter eleven.

Walter G. Byers Doughnuts for Dad November 19, 2015 NOTE: To change images on this slide, select a picture and delete it. Then click the Insert Picture.

Branding +. How many of these can you name? We have a lot of choices. Brands need a way to stand out.

Remember marketing and fill in, please:

Integrated Marketing Communication Strategy

Course Title. John Arnold Marketing to Maximize Repeat and Referral Business.

Promotional Strategies Developing a Promotional Mix.

Advertising’s Role in Marketing

Business Studies An Integrated Approach to Book-Keeping Mr.Poole Business Studies.

A business model describes the rationale of how an organization creates, delivers, and captures value Def_Business Model.

Goals of Advertising. Brand Awareness and Positioning  Make people aware that the brand exists and how it’s positioned Brand Trial  Encourage customers.

Chapter 7 Event Marketing

1 Marketing Image Fx An Introduction to Marketing Exclusively At.

Chapter Sport Marketing F. Wayne Blann, Ithaca College Ketra L. Armstrong, California State University at Long Beach C H A P T E R.

Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.

Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.

2.1 CUSTOMER-BASED BRAND EQUITY CUSTOMER-BASED BRAND EQUITY.

Management Mustangs Strategic Brand Management Module - 5.

TOPIC 5 Search For a New Venture Building a Powerful Marketing Plan.

MARKETING PLAN What you need to do to prepare. Multiple sections ■Executive Summary ■Target Customers ■Unique Selling Proposition ■Pricing and Positioning.

MKT 230 Week 7 Check Point Integrated Marketing Communication Strategies The goal of integrated marketing communication (IMC) is to produce a unified promotional.

Customer Segments Value Propositions Channels

Week 8: Business Presentations

Picture with Caption layout

Wedding Hair and Make-Up

Distribution, sale, marketing

Valentine’s Incentive

Picture with Caption layout

Sales Process To change the image on this slide, select the picture and delete it. Then click the Pictures icon in the placeholder to insert your own.

Album Title Subtitle NOTE:

Presentation transcript:

NOTE: To change the image on this slide, select the picture and delete it. Then click the Pictures icon in the placeholder to insert your own image. Marketing + Customer Retention Week 7

Homework Check

4 P’s of Marketing Product Price Promotion Place

Product Every product has a life cycle

Features of Product Quality Design Features Packaging Customer Service

Price

Starbucks?

Apple versus PC

Promotion Communicating relevant product information Advertising, public relations, social media marketing, and etc. (Customer Acquisition) Ensure brand is communicated effectively on each platform.

BUDweiser

Force-Wagon

KIA Hamsters

Place Place is the same as channels

Branding Tips Logos Slogans Mascots Integrate brand into ALL aspects of business (ie. Greetings, Starbucks cup sizes) Create a unique “voice” for the company Be consistent Deliver value proposition Try to make an emotional connection with customers

Customer Retention Keeping current customers

General Customer Retnetion CLEAR communication, no scams Sell the way the customers want Use words that customers are attracted to Make the transaction process simple Use bundle packages, reassuring words (ie. A small $5 fee)

Reciprocity Getting your customers to keep coming back Give back to your customers (doesn’t cost that much in the long- run) Research shows an investment of 10 cents can create reciprocity Have surprises, creates a greater effect Personalize Human nature to feel obligated to return favors, even if they are unasked for

Reciprocity example

Customer Support/Service Quality over speed Don’t rush or ignore customers Pick channel that customers prefer the most

Zappos does it again Zappos sent flowers to a woman who ordered 6 different pairs of shoes because her feet were damaged Customer service rep went to a rival shoe store to get a specific pair of shoes for a woman when Zappos ran out of stock No scripts to read No questions asked returns Encourages people to order multiple sizes No outsourced communication

Loyalty programs If you start people with a loyalty card, they are twice as likely to finish it Create a VIP class Name your categories positively Use a points system (simplicity is key!) Partner with other companies Make it fun! (Rrrrrrroll up the Rim!)

Homework: Keep adding to the document that you have. Customer Retention Strategy (2 different plans you will use) Identify your price vs. differentiation Brainstorm a commercial idea (promotion)