Fans

Fan Clubs Allow fans to be connected to star player Can allow for some personal contact Gives fans a “gift” Discounts on merchandise Membership fees generally do not generate a profit Access to special events that can generate a profit

Licensing and Merchandising The selling of a product with the teams logo or name by a third party Ranking –Bulls and Champion-NBA –Packers and Fruit of the Loom-NFL –Collectables and Video Games fastest growing product lines

Evergreens Products that remain valuable from year to year Baseball cards were the first –Originally in cigarette packs to promote sales –1930’s added to bubble gum –Production stopped during WWII –In 1951 Topps reintroduced –Now, no gum, just cards –

Predicting the Market License is expensive to obtain Must stay on the cutting edge Oakland Raiders uniforms What are some new trends?

Publishing and Speaking Engagements

Motivational Speaking People pay to hear well known athletes talk about themselves Motivational talks to large auditoriums to small leadership training seminars

Skills Requires a new set of tools –Excellent communication skills –Ability to write speeches –Ability to handle unexpected questions and comments in an authoritative manner –Sense of humor and sincerity