COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION DEMONSTRATION: WCDMA.

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Presentation transcript:

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION DEMONSTRATION: WCDMA SMALL CELLS CHILD PROTECTION & MY SHOPPING CENTRE

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION WHAT'S A SMALL CELL ? Small, localized mobile phone cell – Indoor / Outdoor Connection to a broadband access - IP link as a backhaul for voice and data traffic back to the main operator network.

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION CHILD PROTECTION PRESENCE DETECTION Home Office Small Cell Student Enters Home Push SMS to Father

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION 5 MY SHOPPING CENTRE GEO-LOCALIZED NOTIFICATIONS & OFFERS Automatic detection and personalized push notification (or SMS)

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION 6 MY SHOPPING CENTRE GEO-LOCALIZED NOTIFICATIONS & OFFERS Access to special offers around you in augmented reality view

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION 7 MY SHOPPING CENTRE GEO-LOCALIZED NOTIFICATIONS & OFFERS Outdoor-indoor navigation until the selected store

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION 8 MY SHOPPING CENTRE GEO-LOCALIZED NOTIFICATIONS & OFFERS Automatic saving of the coupon once in front of the selected store

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION KEY BENEFITS APPLICATION ENABLEMENT Presence API -> Triggering Notifications Outdoor / Indoor 100% of mobile phone installed base targeted (smartphones & basic phones) Position the Carrier as a trusted provider of new mobile services Generate new revenue opportunities

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION MNC THE MOBILE SERVICES FACTORY  MNC has more than 600 customers and manages more than 48 million mobile transactions per year  At the heart of MNC is our mBox platform, an industrial integration platform for the management of mobile added-value transactions 1) Integration with any carrier’s enablers (SMS, MMS, billing, self-care, localization…) or 3rd party APIs/SDKs (Google, Apple…) 2) The breadth of APIs facilitates mBox integration within our clients’ complexes and diverse systems 3) Plug&Play services toolbox: m-marketing, couponing, alerts, m-payment, m-entertainment, geo-localized services…

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