Home Fashion Retailing An eclectic mix of Textiles, Adornments and Contemporary Fashion

Understanding Home Fashion Home Fashion is an element of Home Décor which, refers to the decorative nature of a space..with life just tossing everything where it will, or it can be due to an act of will on the part of a human being. Décor turns from natural chaos, into a human art form.

Today’s Consumer : Understanding Her Mind oDeep, fundamental human truths –Emotions / desires / beliefs that were, are, and will always be a powerful reality in her life oTrends of influence –Societal shifts, currents, happenings that impact her life significantly –Bear influence on which fundamental emotion expresses itself the strongest

Understanding Home Fashion: Consumer Desire oToday’s consumer is looking for a holistic approach that covers product, solution, experience and beyond oBeyond rational and emotional benefit…to be part of her lifestyle oA competitive spirit…. Lazy.., purposeless hanging out with buddies. The carefree, cheeky rebelliousness attitude... Thinking free, out of the box. Good times with the family….all leading to Happiness

Rosebys Adornment and Textiles o Rosebys believes in offering concepts consisting of textiles and adornments. o Our experience is that consumer shopping for home fashion has the capability to pick and choose the décor products to match her taste levels. o The better the mix of co-ordinated products the better is the through put. o Consumer always comes back for more co- ordinates.

An Echo Of The Above Desire From Rosebys Rosebys looks at a woman’s home as her canvas. A canvas waiting for her brushstrokes to give it definition, character, beauty... Rosebys inspires her to live life with an artistic flair, by offering her products with a sense of design, a creative shopping space to pick them in, and a liberal basket of home décor ideas if she needs them, just to spark her off…

Rosebys Leading to Contemporary Home Fashion In continuation of Rosebys pursuit in providing fashionable products…it is also in the process of offering contemporary products. Those which are made with a blend of ethnicity and modernity. Thus ensuring that her roots of tradition are offered to her.

A model format to work on the same : Poochampally Handloom Cluster … o First of its kind with dedicated handloom production facility with 2000 plus looms under one roof. o Associated with renowned designers. o Production by artisans with sharpened skills by way of committed and continuous practical training. o Capacity of 40 lakh meters of cotton and silk products per annum. o Professional support of IL& FS as Project Management Consultant

Poochampally Initiative AV

Poochampally Cluster Strengths … o Support of over 5000 weaver artisans o Park Promoters & Directors from the weaving and trading community of Poochampally products o Govt. of India & Govt. of AP support in building up Infrastructure o IL&FS as their Management constancies o Technical support from SES(Germany), Textile Engineering Dept. of Osmania University, Apparel & Textile Division of ANGRAU, Weavers Service Center & others o Marketing Support form IL&FS,HEPC, GTZ(Germany) and others o Financial support from 15 financial institutions through the facility of PMDO

From Conceptualization to Retailing : Contemporary Home Fashion from Rosebys How Rosebys is going to utilize the strengths of Poochampally in mutual development and benefit: For Artisans and Indian Consumers

Consumer Delight: Rosebys – Poochampally offerings o Marketing Ability o Distribution Network o Strategic Inputs for Designs and Product development to match Indian consumer requirement

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