Brazil: The Future is Now Tatiana Soares, Rachel Wilson, Christian Gonzales, Lianna Marmor, Abby Dees.

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Presentation transcript:

Brazil: The Future is Now Tatiana Soares, Rachel Wilson, Christian Gonzales, Lianna Marmor, Abby Dees

Private Public Diplomacy Consultancy Firm Hired by the incoming administration of Dilma Rousseff of Brazil. Public diplomacy framework Improve nation brand Enhance Brazil's soft power

Nation Branding and Soft Power Nation Brand Video: =relatedhttp:// =related Soft Power: -Definition -Justification Brazil is already "walking the walk, it just needs to talk the talk"

Brazil: Country of the Future? Economic performance: The future has finally come. International Politics: “Brazil is a giant that acts like a diplomatic dwarf” Jorge Castañeda, former Mexican Foreign Minister

The Future Is Now Framework to increase soft power by communicating that Brazil is ready to lead 3 key foreign policy issues: – South-South relations – Financial Policy – Environment

South-South Relations Brazil: Leader of Avant-Garde International Policy BRIC The emerging market economies of Brazil, Russia, India, and China

Financial Policy

Environmental Policy Brazil: The Future is Green

The Future is Now

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