Adrien Brudvig College to Career Self Marketing Plan

 Strength:  Punctual, efficient, discrete, loyal, self motivated, creative  Education  Bachelor of Science in Athletic training, CPR and First aid certified, modalities and rehabilitation knowledge, taping, Special testing, Concussion evaluation  Experience  Henry Ford Internship, Volunteer at Marina Outpatient physical therapy Clinic and Lacrosse tournaments Product Analysis

Strengths: Bachelors degree in Athletic training 1298 hours with sport teams Henry Ford Internship Outpatient rehabilitation and Concussion Clinic Volunteer at physical therapy clinic, and Cranbrook Lacrosse Tournament Knowledge in modalities, rehab, taping, injury evaluation. CPR, First Aid, AED certified Punctual, enthusiastic, efficient, self motivated, team player Experience in Collegiate, outpatient clinic, high schools and tournament settings. Weakness: Lack of Master degree Limited to D3 collegiate level Limited experience with pediatrics Opportunities: Mandated requirements for the need of Athletic trainers at all sporting events. Graduation internship requirement Threats: State cuts in education funding effecting athletic training coverage at sporting events. Outsourcing coverage at sporting event Product Analysis: SWOT

 Pursue a masters degree  Intern at a D1 or D2 athletics and professional team setting  Increase experience with pediatric population through coaching, community recreational programs and at children rehabilitation centers  Obtain specialized fitness certification Improvement Plan

 Description of product  Energetic, self motivated, professional, compassionate, determined and hard worker.  Unique selling point  Well rounded in a variety of clinical settings; high school, PT clinics, tournaments and D3 collegiate level settings  Received Athletic trainer of the Month award  Creative in rehab treatment plans with limited resources. Product Pitch

 Hi, I’m Adrien Brudvig an athletic training student at Manchester University looking to start my career in athletic training. I offer experience in creative rehabilitation techniques for the low income patient. My goal is to help individuals return to their prior level of activity for an organization who shares my desire to effectively improve patients rehabilitation outcomes. If given the opportunity, I feel I could successfully impact an individuals recovery. Lets plan a time to further discuss my experiences and desire to impact rehabilitations outcomes. Elevator Speech

 Entry level jobs  Licensed athletic trainer (ATC), Assistant AT, personal trainer  Job market: growth rate faster than average with an anticipated growth rate of 21 % from 2012 to  Related professional Associations  National Athletic Training Association (NATA)  Indiana Athletic Training association (IATA)  Great Lakes Athletic Training Association (GLATA)  American Medical Association (AMA) Industry Level

 Trends in the field  Increasing employment opportunities  Requirement for Athletic Trainers to be present at all sporting events.  State budget cuts  Needs in the field  Communication/education with parents, coaches, students  Clinical experience in a variety of settings, injuries, Athletic teams and ability to multitask.  BOC certified Industry Level

My Fit in the Market Place  Needs  Communication/ quick decision making skills  Variety of clinical experience  BOC certified  My Fit  Communication/education with patients/coaches regarding treatment plans, emergency action plans  Internship experience, 1298 hours of clinical exposure  Will graduate with a Bachelors of Science in Athletic Training, plan for BOC test in April

 Sources for finding a job:  NCAA website  NATA website  Employers home page  Monster.com  Distribution channels:  LinkedIn  Friends and family  Networking/Conferences My Target

 Salary request: 34,000-40,o00  Research:  NACE Salary Calculator reports annual Athletic Trainer (A.T.) salary for Detroit- Livonia-Dearborn, MI at $38,200  Salary.com records annual A.T salary in Fraser, MI as $37,699- $39,897  Salary.com lists A.T. salary in Troy, MI as $37,699- $39,897 (Bachelors degree, with <1 year experience)  NATA salary survey in 2011  Outpatient rehabilitation Clinic is $36,000 (2011)  Private high school is $38,800 (2011)  Public high school $38,168 (2011)  Annual salary with Bachelors degree in 2008 is $39,096  Annual salary in 2008 for District IV is $43,246  Rationale:  Low salary range is based on experience and low cost of living in Michigan. Salary expectations

 Based on research for entry level Athletic Trainers, the requesting salary range is $34,000-$40,o00  I offer relevant education in anatomy, physiology, therapeutic rehabilitation, advance exercise prescription and experience at William Clay Ford Center for Athletic Medicine. I have gained specific skills in EPIC software, restorative therapy and aquatic rehabilitation that will enable me to succeed in this position.  Non-salary priorities: flexible schedule, retirement benefits, health benefits, and time off  Paid priorities: Personal development money to cover CEU requirements to maintain certification and licensure Negotiation

 Plan:  Linkedin  Website listing  Connection through friends, family Job search

 Full time student  Seasonal worker  Next Step  Start the job search, graduation and prepare for BOC Current status