Executive Peer Group March 25, 2010 Building Powerful Connections and Rewarding Communities CONENZA CONFIDENTIAL.

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Presentation transcript:

Executive Peer Group March 25, 2010 Building Powerful Connections and Rewarding Communities CONENZA CONFIDENTIAL

Confidential 2 What Is Social Media? social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. These tools include blogs, forums, podcasts, micro blogs, lifestreams, bookmarks, networks, communities, wikis, and vlogs.

Confidential 3 What is Social Media? Social Media 101

Confidential 4 Italy Convicts 3 Google Execs in Abuse Video Case 2006 video posted on Google Video showing autistic student being bullied by classmates – execs had no role in creating or uploading the video 3 Google execs charged & convicted in absentia - 6 mo suspended sentences Peter Fleischer - Global Privacy Counsel David Drummand – SVP & Chief Legal Counsel George Reyes – former CFO Facts Protecting fundamental right, putting interests of an individual ahead of those of a business Person’s identity is a primary good Execs held liable under Italian law as officers of the company Italian Court Unaware of offensive video Acted swiftly, within 2 hours, to remove after being notified by authorities Attacks freedom on which Internet is built Google Note: In the US, the Communications Decency Act of 1996 generally gives online service providers immunity in cases like this, but no such protections exist in Europe.

Confidential 5 Socialnomics European Courts: Individual Privacy Concerns Where Does This Leave Us?