ADVERTISING AND PRODUCT PLACEMENT By Therese Kleveland.

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Presentation transcript:

ADVERTISING AND PRODUCT PLACEMENT By Therese Kleveland

Who’s advertising? Who’s advertising? Why do we advertise? Why do we advertise? Where do we advertise? Where do we advertise? Recourses in ads Recourses in ads ADVERTISING

Does advertising work? Does advertising work? How and why? How and why? ADVERTISING A ttention I nterest D esire A ction Successful advertisement:

What is product placement? What is product placement? Where does it come from? Where does it come from? Who’s using product placement and why? Who’s using product placement and why? 60 % more positive 60 % more positive PRODUCT PLACEMENT

Product placement in the UK: Product placement in the UK: -28. February -Can’t include: Alcohol, gambling, medicines, baby milk or weapons. -“PP”-logo PRODUCT PLACEMENT

The Media – Advertising – the Tricks of the Trade on-tv/ on-tv/ placement-2/ placement-2/ ted ted SOURCES: