Share In The Conversation May 22, 2010 Making it “Pop!”: Going Viral with Multi-Tactic Campaigns Justin Goeres Product Marketing Manager / Senior Engineer.

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Presentation transcript:

Share In The Conversation May 22, 2010 Making it “Pop!”: Going Viral with Multi-Tactic Campaigns Justin Goeres Product Marketing Manager / Senior Engineer JKI Software

Popcorn Tweets Credit: Fireworks Popcorn

Popcorn Tweets To see the movie, just go to YouTube (or Google!) and search for “Popcorn Tweets”

So What Happened Next? Credit: Flags from wikipedia; Logos copyright their respective companies.

+10% web traffic (1 month) +5% sales (1 month) +300 Facebook fans (>100% increase) Credit: Fireworks Popcorn

Cross-Cutting

LEGO Robots

LabVIEW

Kittens, Twitter, Popcorn

Multi-Tactic Campaign

Play him off, Keyboard Cat

Multi-Tactics Tweet About It Update Your Facebook Status Friends / Colleagues Send LinkedIn Messages to Acquaintances

Multi-Tactics Harass Your Family Post in Domain-specific Online Forums Appeal Directly to Selected Professional Contacts

Keeping It Going

17 15 Minutes of Fame 19

Keeping It Going ReTweet It Follow up personally Behind The Scenes / Tech Docs Talk About What You Did

Take Home Points Fortune favors the prepared. Once you’ve got the stone moving, it’s not hard to turn it over one more time. The Internet is a big place, but...

Follow Me! LinkedIn: JustinGoeres Facebook: JustinGoeres Slides: justingoeres.com/pcamp

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