Quitline Campaign Media Outreach African Americans and Latinos

Quitline Campaign Campaign March 2008 – June 2009 Budget $269,000 Markets Indianapolis, Fort Wayne, South Bend, Evansville and Lake County

Quitline Campaign Mediums Radio, Print and Out-of-Home Creative Examples -Four (4) Radio Commercials -Four (4) African American print ads -Two (2) Spanish print ads -One (1) Out-of-Home

Quitline Campaign Four (4) Radio Commercials -Quitline 60 (sample available) -Enough is Enough (sample available) -Today is the Day (Hoy es el día) -Break Free (¡Yo dejaré de fumar!)

Quitline Campaign Four (4) African American print ads -This is Not Cool -Break Free -Today It’s Over -You Can Break Free

Quitline Campaign

Two (2) Spanish Print Ads -Today is the Day (Hoy es el día) -Break Free (¡Yo dejaré de fumar!)

Quitline Campaign

One (1) Out-of-Home -Every Cigarette Does Damage

Quitline Campaign

Results Over Six Month Period African American quitline callers 2008 Totals: 731 ( 11.5% of total users) 2009 Totals: 966 ( 11.3% of total users) General Pop quitline callers 2008 Totals: 6, Totals: 9,037

Quitline Campaign Results Over Six Month Period Latinos quitline callers 2008 Totals: 206 ( 3.2% of total users) 2009 Totals: 298 ( 3.4% of total users) General Pop quitline callers 2008 Totals: 6, Totals: 9,037