Management Information Systems Final Research Report Nicole Gibson Kevin Howe Melissa Rorison Nigel Vanderlinden Ashley Yantzi

Agenda  Discuss the three customs brokers strengths and weaknesses  Website  Implications

Strengths Online quoting Specialized/regionalized Located next to Canadian and American customs Weaknesses Low level of digitalization – no tracking ability Fail to explain the benefits of the password protected client section Do not detail the specific services offered Pacific Custom Brokers

PBB Strengths High digitization (e-globallogistics.com) - tracking capability, online quoting Key data and resources provided Geographic coverage Weaknesses Password protected e-globallogistics

Percy H. Davis Strengths simple straight forward information about services provided is readily identifiable Weaknesses low level of digitalization - no tracking little resource information website site is largely information, not utilized as a tool/assistant

Website Mkann Consulting

Implications The website must be well organized Customs brokers need to offer a high number of services online Brokerages must ensure they do not eliminate all human contact from the service process Ensure that geographic coverage is clearly stated Brokerages must ensure tight links and communication with the system providers The site must be maintained so that it is fully functional and not have broken links The website must be visually appealing and use the latest available web technology Online services should be customer focused as well as process focused Brokerages must ensure that the site is kept up-to-date in terms of industry information and client data Ensure confidentiality and privacy of information

Poetry: Ode to Canadian Customs Brokers Digitization Is the trend of our generation Expanding your reach From Nation to Nation The MKANN team learned That as the times turned It is vital to keep up Or you're going to get burned PBB got this Percy Davis did not They created a great site We liked it a lot With functional linnks And ease of navigation They had mastered the skill Of digitization So try to keep up With the trends of the times If you do well We'll put you in our rhymes

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