Environmental Entrepreneurship in Action For students enrolled in MSc Soil Science and Environmental Pollution

Setting the scene What are your career aspirations post graduation? What kinds of companies/organisations are you interested in? What types of skills do you think these employers will be looking for?

Course outline My Future Idea Generatio n Idea Validation Nuts and Bolts Human Capital The pitch And The interview The refinery

Assessment 1.) Market Research Log (25%) 2.) Marketing Leaflet (25%) 3.) Investment Pitch (25%) 4.) cv (25 %)

Today- Idea Generation Problem storming Solution storming Opportunity recognition

Option 2: Environmental Issues Poster

STAGE 1: Problem Storming Exercise 1: Thinking backwards (10 min) Using the Environmental Issues Poster, brainstorm what will be the biggest environmental problems in: 20 years time… 10 years time… 5 years time…

Exercise 2: Why Why? (10 min) With each of the problems you’ve identified, ask ‘Why, Why’ to get to the root of the problem:

Exercise 3: MIEPP (10 min) Looking at the Environmental Issues poster, focus on one or two of the categories and brainstorm the key problems that arise Materials Information Equipment People Processes

STAGE 2: Solution Storming You now have lots of problems! Using the tables provided, start brainstorming business solutions to each of these problems Wacky ideas are good so don’t judge the ideas just yet- focus on QUANTITY!

STAGE 3: Opportunity Identification What criteria should you use to narrow down these business ideas?

STAGE 3: Opportunity Identification Choose your 3 favourite ideas Choose 3 additional criteria Start scoring Google them!

STAGE 3: Opportunity Identification Select one idea for your team Complete Initial Business Proposition: Business Purpose Target Market Quantifiable Goal

By next session… Decide business idea your team will develop Complete Initial Business Proposition