Blogging Workshop How to go about blogging Francois Muscat.

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Presentation transcript:

Blogging Workshop How to go about blogging Francois Muscat

DEVELOPING ONLINE CREDIBILITY

Discussion points Reasons to blog Business blogging policy Content blueprint Plug-ins & tools How to write a post Measuring success

Reasons to blog Online credibility Lead generation through search optimisation Thought leadership

Intellient Blog

Social Media Policy

Present Social Media Policy Business reputation Disclosure Ethical conduct Proprietary information Embargoed information Disparage competitors Obscenity Create content Publish content Company spokesperson Blogs Chat rooms Online forums Facebook Youtube.... Definitions Employee Use Prohibited Subjects Supplement existing policies

Blog Content plan - Brainstorm Focus on: Categories Subject matter

Blogging policy 1 post per week from each team member Keep posts business benefit related Keep it professional

Keyword tool

Plug-ins & Tools

Content Blueprint

Content Blueprint Article

Content Blueprint Article cont…

Writing the blog post

Preview blog post

Measuring Success

Google Analytics

Review & Improve performance Unique visitors Page views per visitor Downloads Responses Mentions Re-tweets

Write blog post – 60 Minutes Each attendee writes one post and we publish

Summary & Questions